Friday, February 21, 2025
Hey there, you wonderful entrepreneur! It’s me, Terry Brock, and welcome to another exciting episode of Stark Raving Entrepreneurs.
Today, we’re diving deep into something super crucial for anyone in the content game—content repurposing. Yep, in our fast-paced, jam-packed digital world, finding ways to amplify your reach, optimize your resources, and keep your audience engaged is key.
This is a great way to build solid, mutually-beneficial relationships in business.
In this episode I share some of my favorite ways to revamp your content, transforming those single-use pieces like webinars into dynamic, multi-format assets.
It’s all about asset multiplexing and creating evergreen content that stands the test of time.
Plus, I’ll talk about using AI tools to give you that extra edge, and how to tweak content for different platforms like LinkedIn and TikTok. Believe me, a little customization goes a long way.
We’ll chat about ways to get more bang for your buck when it comes to your content investment, enhance your educational impact, and keep everything fresh and relevant.
So, buckle up and get ready for a fun, conversational journey through the world of content repurposing. I really loved making this video. I’m thinking you are gonna’ love it also!
Trust me, these strategies will set you up for long-term success and innovation in this ever-changing digital marketing playground.
Let’s jump in!
But first, here’s a gift for you. Recommended AI tools for business growth.
http://AItools4biz.com
Listen to this & other episodes on our podcast
https://bit.ly/sre_podcast
Here are some timestamps that can be useful for you:
[00:00:34] Strategic Imperative of Content Repurposing: Terry introduces the concept of repurposing as a strategic imperative and discusses its importance in amplifying reach and sustaining audience engagement in a content-saturated era.
[00:01:25] Asset Multiplexing Explained: Terry explains the concept of asset multiplexing, a fancy term for repurposing, emphasizing its effectiveness in transforming a single piece of content into multiple formats.
[00:02:35] Evergreen Content: Terry discusses the significance of creating evergreen content that can be updated strategically, offering a longer shelf life for educational materials.
[00:04:40] Platform-Specific Adaptations: Highlighting the importance of adapting content to fit the preferences of different platforms, Terry emphasizes tailoring messages specifically for platforms like LinkedIn, TikTok, and Instagram.
[00:07:00] Involving Accessibility and Retention: Discusses accessibility features like captioning to enhance learning for neurodiverse individuals, and the effectiveness of multi-medium content in boosting knowledge retention.
[00:13:12] Distribution and Analysis: Terry stresses the importance of analyzing content performance and adapting based on viewer engagement, using tools like ChatGPT and Perplexity for deep research.
[00:34:58] Best Practices for Evergreen Content: Emphasizing the creation of modular designs and timeless topics, Terry outlines strategies for maintaining evergreen content that remains relevant and adaptable across media.
These points capture the essence of the strategies and tools discussed in the transcript for effective content repurposing.
Here’s a Spanish language summary of this episode for your convenience:
En este episodio de “Stark Raving Entrepreneurs”, titulado “Repurposing – Strategic Imperative”, Terry Brock aborda la importancia de reutilizar contenido como una estrategia clave en el marketing digital. Destaca cómo la reutilización de contenido puede aumentar significativamente el alcance, optimizar recursos y sostener la participación de la audiencia. Brock introduce conceptos como “asset multiplexing” y enfatiza en la creación de contenido “evergreen”, que puede ser usado repetidamente con una larga vida útil.
Además, enfatiza la necesidad de adaptar el contenido a las plataformas específicas para maximizar su eficacia, como en LinkedIn, donde se prefiere el contenido profesional y de formato largo. Terry también resalta la importancia de la colaboración entre humanos y AI, asegurando que, aunque las herramientas de AI son útiles, siempre debe haber supervisión humana para mantener la creatividad y la dirección estratégica.
Brock proporciona recomendaciones sobre diversas herramientas para la creación y distribución de contenido, tales como Canva, Cast Magic y Taja, y subraya la importancia de analizar y revisar el rendimiento del contenido para mejorar continuamente. Finalmente, invita a los oyentes a explorar más sobre la reutilización de contenido en StarkRavingEntrepreneurs.com y sus recursos adicionales.
And here’s the full text in English:
Terry Brock [00:00:00]:
As a content creator, you know that is one of the best ways to build relationships with people and get them to know who you are, the product you have, etcetera. And repurposing is a real key to getting ahead. What does that mean? Well, that means you’re gonna take a content, you gotta say it’s a video or something, and you’re going to take segments of that and use it in different ways to get more business for you. This is what we’re gonna talk about. You’re gonna love this one because some new technologies have come out. I wanna share these with you. Hi. I’m Terry Brock, and I talk about how you can use this many different ways and how you’re gonna be able to get the advantage of using AI in some big ways.
Terry Brock [00:00:34]:
Matter of fact, it’s called the strategic imperative. That’s an important word there. Imperative content repurposing in digital marketing. In an era of content saturation, and boy, don’t we have a lot of that today, repurposing emerges as a critical lever for amplifying your reach, optimizing resource, and sustaining audience engagement. All of that, real important. So I’m gonna show you specifically how you can do that and what can be done with it in some big, big ways. There’s a lot that’s available with it, and we’re gonna see that you can do this to grow your business in a specific way, making sure that you’re getting the kind of information that you need and making sure that you’re gonna be able to get the connection, really connecting with people and building those relationships as you want them to. So let’s get started by taking a look at how you can maximize your return on content investment.
Terry Brock [00:01:25]:
One of the ways to do that is asset multi plexing. Now I think what in the world is that? What does that mean? Well, it’s a fancy term for repurposing. What that means is you’re now gonna start using things different ways. You’re transforming a single webinar. Say if you had a webinar that was really good and had some information in there, there, you can put it into multiple formats, and they can achieve 412% greater content utilization. Those are the numbers by the evidence, and we’ve seen that coming in from some good research. When you can take that webinar that where you said that really choice thing, that thing was good, or your special guest, she was just dynamite when she brought out that content about saying this and that. That’s what you wanna focus on.
Terry Brock [00:02:04]:
Make sure that you are doing this in the right way. And here’s one that is really handy, evergreen content. Write that down. You wanna make sure you get content that can be used over and over again and has a long lifestyle. Now I can’t do that as well because for me, I’m speaking about AI, talking about those things that are available right now that we can use, and they’ll be old. We talk about and joke about AI, the latest thing that came out this morning. How old is that? Yeah. It’s whatever happened this afternoon.
Terry Brock [00:02:35]:
Well, we only say that with slightly tongue in cheek because things are moving very rapidly. But what you wanna do is be able to focus as much as you can on building evergreen content that solves problems that your audience says, hey. We need to get this thing taken care of. But you see, with evergreen content, you’re gonna be able to have strategic updates to statistics and examples. This yields 73% longer shelf life for core educational materials. It’s really good for that. And, also, platform specific adaptations. And what do we mean by that? Well, it means you’re gonna take video to blog conversions.
Terry Brock [00:03:09]:
They’re gonna see on that 28% higher dwell times when enhanced with interactive elements. So in other words, ways that people can work with it. You take a video, put it on your blog, and you have ways that people can click here or they can get a download for this. They can see a particular episode that you have or they can see something that you look at and go, hey. That’s pretty good stuff. I like it. Constantly focus on how you can do that and that will really maximize your return on what you’re doing on your content in a big way. And for LinkedIn, here is one powerful tool for those of us who are appealing business to business, the b to b.
Terry Brock [00:03:49]:
We can use this by looking at, say, LinkedIn preferences. Did you know that 62% of LinkedIn users prefer long form professional content? This is a different environment. That means what you’re doing is you’ve gotta tailor your message to the market that you’re appealing to. What works over on TikTok is not necessarily gonna work in LinkedIn or on Instagram or on another platform. You need to make sure that it’s tailored and customized even just slight bit for that particular market. Doing the same thing over and over is not a good way to win people and get them coming back because they’re gonna think, well, I saw it there. They’re gonna wanna see a different angle, maybe something just a little bit extra. And when you’re talking about LinkedIn, yeah, that’s where people really want a new business.
Terry Brock [00:04:40]:
They’re thinking about business, and they want to be able to find out about you and how you’re gonna solve their problems. And that opens up a lot of opportunities for speakers, professional speakers like me. I do a lot of professional speaking, going out speaking for clients at conferences and conventions on AI and how they can use AI for relationship marketing, building that and helping out. If we can help you out on that, let us know in the chat below, or you can let us know some other way, terry@terrybrock.com. Love to help you on that. But there are a lot of opportunities now for those of us who do that. What you wanna do is you wanna repurpose your legacy material. What do I mean by that? Well, you know that article you wrote? Oh, let’s say it was a few years ago, and it did really well, and the material is still good.
Terry Brock [00:05:27]:
You can go back to that material, get that content, and redo it by writing a little bit extra, updating it. We just finished one of our stark raving entrepreneurial programs tonight and got a chance to talk with people who had put together content from years ago, and it is still valid today. The points they made about principles of running a business and hiring people and treating them right still apply today. So they could do that. However, one thing they could do is it was there was a mention of audio cassette tapes. Remember those? And if you don’t, Google that or per spec perplexity that one and find out what it is. There are audio tapes. But what we can do is say, you know, that’s what we used back then.
Terry Brock [00:06:08]:
But today, of course, we’re using m p threes, and we’re using other forms of audio. We’re using 11 labs. We’re using other tools for audio, etcetera. You can repurpose your material. And when you repurpose it, then people are gonna say, hey, this is good. It’s applicable now. It’s good for what we did back then and now. Also, select your best work from earlier times, and then you wanna update and amplify it.
Terry Brock [00:06:34]:
Update it, saying, okay. We used this before. Things have changed a little bit. Here’s how we do it now, and then amplify it onto other platforms that are appropriate for your audience. Not just anywhere, but places where your audience is saying hanging out and looking for help. You wanna comment on those changes and what hasn’t changed. To say, okay. This change right now, and we see that that had some major ramifications.
Terry Brock [00:07:00]:
But this part here, it remains the same. We’ve got the same thing going on now as we did back then, and now you can use this in some powerful ways. And don’t let your best go to waste. The best content that you have, find ways you can nudge it. You can retweet it. You can if we’re gonna be tweeting using x now or using some other tools that are out there, this is where it’s really gonna come in handy. And also your modality effect in education, many of us are using educational content, kinda like I’m doing here, giving you some information that you can use. You take it back, apply that, put it into practice, and then you’re going to be able to generate more business yourself in that.
Terry Brock [00:07:40]:
It’ll give you a lot of capabilities. One of those will be knowledge retention. For instance, it increases by 38% compared to single medium approaches. So when you put it in different areas, people learn more that way. 38% more is what their reference is telling us. And by the way, how did I get that number? You might be wondering, where did we get that? Well, that came from doing some deep research. Yes. Content creator to content creator, can can we just talk here, just us? This is really important.
Terry Brock [00:08:11]:
You wanna put information out there, and there’s a way to do it now with deep research. Now we have that as I’m doing this recording on three different platforms. We’ve got it on Google with their Gemini. We’ve got it on ChatGPT, and we’ve got it here on perplexity. I’m using perplexity a little bit more myself. Find that it works when I’m at the professional plan, better paid plan of $20 a month. Well worth it in my mind. And it gives you the ability to tap into that, to find those numbers, to really look at the information there.
Terry Brock [00:08:42]:
So that way, when you’re updating and repurposing, you’ve got a way to get extra information there. If you got a question on that, let us know. And if you’re using that, give us a like on this one. Let us know about that and leave a comment how you’re using it and how it’s helping you. Or Or if you got questions on it, we’d love to hear from you on that to help you. Another way is with accessibility. Right now, you can expand your neurodiverse learners, helping them to expand their learning through captioning and text alternatives. You might be like I am.
Terry Brock [00:09:14]:
I know I am, and you wanna make sure that what you’re doing is learning in a different way. I find when I can hear something and I can read the text, I follow along a lot better. That comes in real handy also when you’re watching videos with someone that might have a little accent different than what I’m used to. I was born in America and speak a Native American slang accent kind of thing. When I hear someone even from England, sometimes I’m like, what are they saying? What is that? Or Australia or some it’s like we got we got two separate countries there and two different languages. They speak British over there. We speak American here. So a little bit different over there.
Terry Brock [00:09:51]:
But by having the text on the screen, that helps us to learn a lot more and learn it even better. And then the third way is, of course, as we know, twenty four seven consumption. This enables round the clock access across many different time zones. So while you’re sleeping, people can listen to what you have to say and buy from you if you have your website set up accordingly. This is golden. Take advantage of the opportunities. Now here’s some of my favorite patterns for content creation. You might be able to use this, and if this can help you, by all means, take take it down.
Terry Brock [00:10:25]:
First of all, idea gathering. I wanna do some research. That’s where deep search can come in, a deep research so that I can go in there, really do that well. I’m using perplexity for it. Works really well, and we’re seeing really good results also with my buddies over there at ChatGPT. Good stuff. There’s some other tools that are coming out. I love what Grok is doing.
Terry Brock [00:10:46]:
That’s g r o k. Grok has given us some really good information on seeking this as well. So you wanna do this for your research, for observations, and, of course, the University of YouTube. I like to go to YouTube and get some great videos there. Seeing what’s available. If you’re watching this on YouTube, let us know. We’d love to hear from you. Just give us a a like down there below.
Terry Brock [00:11:07]:
And if you’re watching, just say, hey. We’re listening to this, Terry, and looking forward to, hearing from you. Also, get your give yourself a rough outline. Just kinda put down this is kind of what I wanna do. I wanna put that together and make it happen. And then start with the assets that you’re gonna need. I do this when I’m using my video. What am I gonna I’m gonna need an asset.
Terry Brock [00:11:28]:
You know, a good graphic would look really nice right here, or this might be better if I did it this way. So I’m constantly looking at how I can change that and what we can do to make it even better and more appealing. I like the idea of going with video first, then you repurpose it. Start with your video, then you say, okay. Let’s pull that. One of the ways we can do it that I like to do, pull the audio out of it and put that over on Libsyn, which is where I have my video going out, and make sure they’re getting that information over there. And I love, love, love these two packages, Cast Magic and Taja, t a j a, for repurposing. They both give me the ability to get the, yes, the transcript.
Terry Brock [00:12:12]:
Yes. I get the sound of it, but I also get customized reprints of what’s going on. They’re giving me keywords, giving me an outline, time stamps, all of that there, plus keywords that I can use with hashtags over on Taja. Really good tools. One of the things I really like about Taja, I’ve talked about here before, is when you can use that to create clips. It creates clips for you. You can then schedule those on a calendar that’s put into Taja, and it works really nicely. I talk about this on another video.
Terry Brock [00:12:47]:
Stay tuned to the end of this. I’ll show you how you can watch that video also. You’re gonna really love it. Vista Social is another tool that I’m using for distribution so that it takes the information, sends that out at a given time and date. There are many tools that do a real good job of that. Find one that works for you that will help you a lot. And then you want a lot of analysis and review. This is where it really comes in.
Terry Brock [00:13:12]:
What you gotta do is you gotta say, okay, it’s not just a matter of creating the videos. It’s a matter of checking and finding out, okay, what worked on this one, what didn’t work on this one. What can I do to change it, turn it around a little bit, and make it even better? That’s gonna be a real key of how we’re gonna get ahead and be able to do it. Not everybody likes to do that. I sometimes don’t when that numbers aren’t as good as I’d like them to be, but this is what we have to do. So between you and me, yeah, we gotta study those analytics and take a look at it. And lots, notice all caps there, lots of use of ChatGPT, Perplexity, Grok, and others too. There’s some really good tools out there that we’re seeing, like, Gemini who is coming out from Google.
Terry Brock [00:13:56]:
They’re doing a good job of that. I like Copilot from Microsoft. Got some nice things there. And, an Anthropic has Claude, which is really good, and it was number one for a while, still damn good. It’s just that every week things tend to go back and forth, up and down, but all of those are really good. I find what you wanna do is not use just one, but have couple two or three in your hip pocket that you feel comfortable using. So when you get answers that might look a little bit funny, a little bit wonky, what you can do is you say, let me check the other one too. So you compare different LLMs, the large language models, with others that are out there.
Terry Brock [00:14:35]:
And then for a content cascade model, first of all, start with a premium report when you can. When you are allowed to do that, when you’re able to do it, and by allowed, I mean your numbers and you say, yeah, let’s put something out there, launch it with gated access. So that way, people can pay something for it. By people paying something, they feel more involved. It moves it to a whole different level than just when it’s free content. Paid content, very good. And then a blog series. I have my blog over at terrybrock.com.
Terry Brock [00:15:06]:
We talk about all kinds of things. You might wanna join me over there sometime to see some of the print information particularly, but we also put the videos like these over at terrybrock.com, so you’ll see that as well. And repurpose your key findings on that. Social media visuals are real good. Hey, the research is showing people like those graphs. They like to see what’s there. So it can distill the statistics and make it much easier to use and to make more sense of it as well. Podcast interviews, love those things.
Terry Brock [00:15:37]:
You can get a lot more intimate with someone, finding out a deep subject, what they really think, and go in-depth much more. Matter of fact, we’re seeing right now what’s happening is mainstream media is having some challenges because people are saying, hey, I want much more in-depth than just a two minute report with people yelling at each other. That is not a real good way to learn. An in-depth hour, two, three hours, or whatever it takes interview in audio, no holds barred, is really a great way to learn what’s going on. This is where we can start getting ahead by being able to do those interviews and making sure that we’re doing it. Matter of fact, people often like to listen to convert case studies. You can listen to how someone applied some principles and was able to solve a problem. That’s really important.
Terry Brock [00:16:25]:
Oh, and here’s something you can do in your market. Think about producing an annual trend report. What is happening in your industry? What is happening in this place where you live and you know the terms, you know the people, you know what happened last year and the year before that? Someone else coming into the market might not know that, but those who are in the market will value the reports that you can give. And then you recompile the user feedback. Find out what people are saying. Get the user feedback from that and make it happen. And this is important. If you forget everything else on this video, remember this, you want evergreen first as your strategy.
Terry Brock [00:17:03]:
The evergreen is something that’s gonna be around for a long time. Prioritize that. That’s difficult for me to do because, hey, the kind of work I’m doing right here, I’m telling you about AI. And anyone that’s in the field of AI knows it’s changing a lot, very rapidly. Meaning that what I’m putting out right now, a month from now or a year from now will be considered old hat. It is kinda tough to do that. So what I’m looking at is doing this as well as some other evergreen principles that can stay in there a little bit longer. I would encourage you to think about how that could work for you, and let me know what you’re doing.
Terry Brock [00:17:37]:
Love to hear from you on that of how you’re working with it. You wanna focus on content with sustained relevance. Something that means it’s gonna be good now. It’s gonna be good probably twenty or thirty years from now. A lot of people in our stark raving entrepreneurs program are creating content like that. It’s still good today after a long time. And then update. Update what is there.
Terry Brock [00:17:59]:
For instance, you can go back and refresh statistics or examples biannually. Have a report. Hey. This is what’s going on in our industry now. January and June are good times to do that. Or December, here’s what happened in the year. Here’s what’s going on. Here’s what we’re predicting for next year.
Terry Brock [00:18:14]:
January is a good one to say, okay. Here’s what we see. New year now. We’re past the holidays. This is coming. Or June is a good time because we round the corner from June into July. Here in The United States, we have our fourth of July weekend. That’s a wonderful time to say, okay.
Terry Brock [00:18:30]:
First half of the year is now over. What happened? What was good? This was notable. This was a big event, etcetera. This was a disappointment, etcetera. What can we expect the second half of the year? Putting that together can be real handy. And then repurpose the daylights out of that material you’ve got. Adapt high performing evergreen content. If something’s working here, take it and twist it just a little bit.
Terry Brock [00:18:54]:
Take your content that you wrote that’s working, amplify it in certain ways. Maybe make a nicer video of it, or maybe redo some of it. That could be real good where you’re telling a little bit more information on it and can be real handy with that. Then analyze it. And this is the toughest part because sometimes you don’t wanna see it. I know I don’t. But we need to do it. We need to sit down and say, okay, let’s see what happens.
Terry Brock [00:19:17]:
How are we gonna make this work? You wanna track your performance over time. This is where the analytics are extraordinarily important. And here’s the good news. This research shows that evergreen pieces yield 318% more repurposing value than time bound content. Make sure you do some evergreen first as you’re creating your content. Find something that will last, whatever it might be, something that’s gonna be good. And then go through your audience journey mapping, the kind of things that they’re looking for. Like top of funnel, you wanna give them infographics, short videos, and more.
Terry Brock [00:19:56]:
Also, you’ll wanna work there in the middle of the funnel, giving them information on webinars, case studies, and posts. Notice how that increases their level of involvement. And then third, bottom of the funnel, get people involved, more direct engagement and connection with real people. Have people talking to you. As they get into that bottom of the funnel where they’re really narrowing down, you know, it starts this way and then it’s a funnel that comes down to a smaller group of people. They will have access to you, and they will get the information that you need. And that leads us to the AI human collaboration model. This part is extraordinarily important.
Terry Brock [00:20:34]:
You wanna use those AI tools. Absolutely. But make sure you’ve got human oversight on it. And watch for your efficiency gain, tracking all this. Let me tell you a little bit more about that. With AI tools, tools like chat g p t is great for ideation, coming up with ideas, what’s hot right now. I love Cast Magic. It’s a great tool that gives me the ability to create certain clips with their captions.
Terry Brock [00:20:59]:
I can highlight from this part down to that part, just highlighting in the transcript, pull that out, and make it a separate clip that goes out there and like a little soldier that’s making money for me out there on the field. I like it. Working really well. And Taja does a similar thing. It goes out and finds clips within the video that you put in there that the AI is saying, this is what others are looking for. It gives it to you so that you can post that also through their scheduling. Really good tools. And we got some links in the link down below in the description if you’re catching this on YouTube so you can find out about it.
Terry Brock [00:21:34]:
Or if you got a question, well, drop me a note. You see how to reach me in many different ways, terry@terrybrock.com. Ask me a question, I’ll be happy to help you on that. And you wanna maintain a strategic direction and creative input. Always yes. Notice that’s in all caps. Always, you wanna make sure that you have human beings in charge. The machines are our servants.
Terry Brock [00:21:58]:
That’s what we gotta do. And have efficiency gains with faster production cycles, with consistent quality. Put in your reps. You’ve gotta do that. One of the most important things to get ahead, it is vital that you put in the reps. Whatever it is, get better and better at what you’re doing. That means you’re gonna make a lot of mistakes. Hey.
Terry Brock [00:22:21]:
Sorry. It works that way here on planet Earth. You’re gonna make mistakes. You’re gonna go, oh, wish I would have done it this way. Wish I would have done that differently. Put in those reps and learn from them. My buddy, Harvey McKay, says it really well. People will say, practice makes perfect.
Terry Brock [00:22:36]:
Not true. Perfect practice makes perfect. If you keep doing something and practicing over and over the wrong way, you’re not gonna get better. You need to get better and perfect it. Use tools to help you learn what to do. Use AI to help monitor you, make sure you’re getting better. Hire a coach. Part with your capital.
Terry Brock [00:22:56]:
Get people to help you. It’s something that we do regularly. Gina Carr, my partner and I, we do this regularly helping you. If we can help you in some areas on how to work with AI, how to market yourself better, we’d be delighted to help you on that and let us know what we can do. There’s a lot of good and you don’t wanna cut yourself short. Put in that. Now, also, there’s some things you wanna avoid. Prohibited practices, well, that’s gonna include some things that are gonna be really important like platform agnostic duplication.
Terry Brock [00:23:24]:
You wanna make sure that you have something that’s gonna be a little bit different each time. Something needs to be different when you’re putting in for this platform versus that. Again, putting the same video on TikTok that you would put on LinkedIn seldom will work. You want something a little bit different on YouTube than it’s gonna be over on Facebook. Have them just a little bit different with something else. And then have a non transformative recycling. When you’re doing this, that’s gonna be real important all the way around. For instance, with the platform agnostic, it decreases engagement by 47% through audience fatigue.
Terry Brock [00:24:01]:
If they’ve seen it over here, they’re not gonna wanna see it over here if it’s exactly the same. And you can be penalized by platforms like YouTube for lack of original commentary. So you wanna watch out for that. And your CEO cannibalization, this is a third point here. Make sure that you have something different. Identical keywords see 62% lower rankings than semantically optimized variance. So you want something that’s just a little bit different. It’s gonna help you to stand out in a different way on different platforms.
Terry Brock [00:24:37]:
And here’s one most important, the human element in content repurposing. Make sure that you have strategic oversight, that humans are providing the crucial direction in content strategy. Do not let AI take over. You do it by using AI. It’s a great tool, a great servant, but you wanna be able to have the strategic oversight. And the creative adaptation, with human creativity, it ensures unique and engaging repurposed content. And then ethical considerations there. These are important, very important.
Terry Brock [00:25:13]:
Human judgment will navigate complex ethical landscapes in content reuse. So make sure that you’re doing what is ethical, and this is where it’s good to have peers looking at it. You have a in science and a PhD level, they often have what they call peer review. People that are your peers are also really smart in this area, and they’re taking a look at what you’re doing. Find the peers that you can work with, the people you can talk to that’ll give you an honest answer. Are you doing okay on this or not? And let them work with you. Also, you wanna look at content repurposing workflow and how you’re gonna handle that. This is gonna be a content audit.
Terry Brock [00:25:51]:
Find out, okay, what high performing pieces are suitable for repurposing? If something’s already doing well, then you wanna talk about it elsewhere and make sure it’s doing more. Then your format selection, you wanna choose the appropriate new formats based on your audience preferences. Find out what they’re liking. Where are they reacting favorably, and what do they like and not liking? Then for content adaptation, you wanna modify your content to suit new format requirements. Make sure that as the new format emerges, that you adapt it accordingly. Don’t just always keep the same thing cookie cutter over and over. And then have a good quality check. Ensure that repurposed content meets quality standards.
Terry Brock [00:26:37]:
Gotta look over it. I’ve gone over for instance, on this presentation I’m doing here, I’ve gone over it many times already looking at it. And every time I go over it, I can see something else. I go, oh, I wanna tweak that a little bit. Oh, I need to tweak that a little bit. And you might see some as well. But also that’s the other thing, don’t wait until it’s perfect because it never will be. Instead, when it looks good, get it out there and be done with it.
Terry Brock [00:27:00]:
That’s gonna be important. And then with your distribution, make sure that you share repurposed content across relevant channels. Make sure that these are changing and they’re out there working and flowing smoothly. So content repurposing tools you’ll wanna use, some that I recommend. Well, first of all, Canva. Canva is great because, hey, I’m not a graphics person, but Canva takes care of me. They give what’s called templates. Excuse me.
Terry Brock [00:27:29]:
And I think that is one of the best. It gives you the ability to take something that already looks good, and instead of that picture, pull it out, put yours in there. And instead of these words and that really nice font, you put in your own words. Canva does it well. Also, Cast Magic, I’ve mentioned before, great little tool. And again, we’ve got our affiliate link for this and other tools. If you buy that through me, I get a little bit of a commission on that, and I’ll make sure that you get, let me know that you did that, and we’ll give you some information, some resources to help get you started and give you some inside ideas on it. Same thing with Tasha.
Terry Brock [00:28:05]:
Tasha is a great little tool that helps you to repurpose your content and get a lot of good out of that. As well as Gamma, which is a tool I’m using for this. It gives you the ability to create a presentation like a PowerPoint or Keynote presentation. I use Keynote over on the Mac, and that’s what I’m using right now. Hey, content creator to content creator. I took this and put it into my Mac Keynote, and it’s working very well. But Gamma created it just like that. Really handy.
Terry Brock [00:28:37]:
And I’d recommend you take a look at that. Oh, and by the way, the other tool I’m using, Ecamm. Ecamm is giving me the ability to keep my picture over here so I can move it around like so and be able to work with it. Here, I’m just showing you barely this my bare baring my soul to you. This is how we do it, content creator to content creator. And then also, have your content atomization strategy. What do you mean by that? Well, atomization allows for efficient creation of multiple content pieces from a single source. So you start with your core content.
Terry Brock [00:29:08]:
You create a comprehensive piece. That’s the first one. Then you break it down into smaller segments that can be repurposed in other areas. And then you adjust, adapt, and adapt to, modify for the different platforms. So whatever you’re doing, you make sure that it’s gonna fit appropriately into that other platform for you in a very good way. This is how we do it and what we can be done with it. Then you start distributing it where you share it across the different channels, and here’s that word again, analyze it. Measure your performance, find out what you did right, and what we need to improve for the next time.
Terry Brock [00:29:49]:
And then for content repurposing, for lead generation, this can really help a whole lot. Look at your blog post for an informative article on an industry topic. Also, a webinar is still a great way to create a lot of content with you and or a guest or multiple guests. Have in-depth discussion with an expert panel is another good way to get a lot of great content. Creating an ebook that you could give away or that you could sell with comprehensive guide with actionable tips. See, that’s a key thing. People like to see something that is gonna give them the steps. Here’s what you do and how you do it, kinda like we’re doing here on this one that I’m doing today.
Terry Brock [00:30:31]:
I wanna make sure that you’ve got at least enough there. You can go, okay. That’s good. This one’s not for me. That was not for oh, but this one might be good. And please let us know in the comments below. We’d love to hear from you if you find something that is particularly good. So with ebooks, these are good.
Terry Brock [00:30:46]:
They give you the ability to do a lot with it. And you can have an email course. You can have a course where people are going through email or through some other form of connection with a series of lessons that are delivered via email. These are real handy. So repurposing content for various formats is a great way to capture leads at different stages of the buyer’s journey. This will be important. What you wanna do is also repurpose it for different learning styles. Different people learn in different ways.
Terry Brock [00:31:18]:
Some are visual learners. That tends to be me predominantly. Infographics, videos, information rich content. Yeah. Well, I like that. But also, there’s a side of me that likes audio, particularly when I’m doing something else. So I’m multitasking. I’m driving in the car, maybe we’re taking a trip from here up to Atlanta.
Terry Brock [00:31:35]:
June and I might head up there. It’s good to listen to some audio. Or if I’m just knocking around getting some work done, say doing clothes, you know, folding clothes or something like that, That’s a nice thing to do to listen to audio with podcasts, audiobooks, and webinars. And also kinesthetic. Some people learn best by feeling, getting involved with it. You want interactive quizzes, workshops, and simulations simulations. These are all really important. And then your user generated content, repurposing is gonna be really important.
Terry Brock [00:32:07]:
You want customer reviews. Look at that and transform into testimonial videos or quote graphics. Use that so people can say, oh, yeah. Someone saw it, and they really liked it. Your social media mentions, well, you wanna use that as well. Compile into case studies or success stories. What people did, how they liked it, and how they were able to use it themselves, and how others can. And then your q and a sessions.
Terry Brock [00:32:36]:
You wanna use this so that you repurpose, say, as an FAQ. People have asked that question, have a frequently asked questions thing that posts, and it shows the knowledge base articles. These are something you can build on top of to achieve a lot of good. So you see, we’re talking about repurposing in many, many different ways that can help you. And repurposing for different devices, well, remember, people are watching this and consuming it in different ways, from a desktop, from a tablet, or a mobile. You wanna make sure that it’s customized for each of those, and that’s something that we do. We look at what can work on a desktop. Most of the people we find are watching ours on desktop or on a laptop computer.
Terry Brock [00:33:18]:
Many, however, watching it on a device like a phone or a tablet. So it’s gonna be a little bit different, but we wanna make sure that it’s something that people can use in some profound ways and be able to see it and be able to use it in a lot of ways that help them. And then you want to have your content repurposing challenge, maintaining consistency. Think about how you’re gonna do that. Ensure that your brand voice remains consistent across different formats. Also, avoid redundancy. Make sure you create unique value in each repurposed piece. Don’t just do the same thing over and over again.
Terry Brock [00:33:57]:
And for your resource allocation, balance your time and effort between creating new and repurposing your existing content. It’s a constant checking, constant from trying to find out, okay, what does the market want now? What they what worked before might be a good indication that you could use it again, but don’t hold on to what worked in the past because it might not work in the future. And treat your platform constraints with care so that what you do is you’re saying, okay, we’re gonna adapt the content to meet the specific platform requirements and the limitations that are in that particular area where it is. And then you wanna have the best practices for evergreen content repurposing. Make sure that you’re following those and what they are. Some of those will include a lot of different areas where you have regular updates, keeping statistics and examples current or maintaining relevance. You also wanna look at your modular design. That means your structured content, so easily repurposable segments are there.
Terry Brock [00:34:58]:
And timeless topics, something that is gonna be able to be chained over and over many different times. You want something that people will say, okay. I like this. They’re still using that format. And focus on subjects with long term interest and value, something that you do now and it’s still good long into the future as you move there. And your adaptable formats, make sure that you create content that can be easily transformed across the whole media that you’re using. Whatever it is, it works in a different way. So in conclusion on this, a lot of things are available for you in the future of content sustainability.
Terry Brock [00:35:37]:
This is something that you really wanna do. First of all, treat it as a strategic imperative. That means your content repurposing is crucial, important word, crucial for sustainable digital marketing success. Make sure that what you’re doing is gonna help you to reach out. Have efficiency and reach. Repurposing continues your resource excuse me. It optimizes your resources while expanding your audience engagement. That’s a good winning combination there.
Terry Brock [00:36:09]:
You’re getting better resources, and your audience engagement is right up there where it needs to be. And you have continuous innovation. Embrace emerging technologies while while you’re maintaining your human creativity and your oversight. So, yes, we use the AI, but we also make sure that we’re tapping into what needs to be done. And adaptable, well, we talk about that a lot here at Star Craving Entrepreneurs. Stay agile in a in content strategies to meet evolving audience needs and platform dynamics. They’re constantly changing, so you wanna adapt and change accordingly. So the strategic imperative of content repurposing and digital marketing means, yeah, it’s a big deal thing.
Terry Brock [00:36:54]:
And what you wanna do is you wanna be able to repurpose, stay on top of what’s going on, and be able to adapt and change as you see the market changing. And so what I would say in closing, you wanna make sure that you’re constantly up to date using the tools, practicing with them, and working to learn more. These tools can help you to repurpose, get a lot more done, and take the effort that you did and squeeze more juice from that lemon. Yep. That’s what you’ll be able to do. And a good way to do that is when you’re working with us, be able to look into some other areas that are gonna help you. We do that here at Stark Raving Entrepreneurs, and and we’d love to see you stop by and visit us sometime. Starkravingentrepreneurs.com is where you can find out more information about what we offer.
Terry Brock [00:37:42]:
I do this. Gina Carr, my partner, does it with me, and we’re able to help you in a lot of different ways. And speaking of that, we’ve got some videos that can help you in a big way as well. Check into these videos that’ll give you more information, particularly on how to use Taja and how you’ll be able to use cast magic in a profound way. I’m looking forward to hearing from you. I’m Terry Brock, and thanks for joining me today.