| | In This Issue:
1. Yelp Flags for Phony Reviews
2. Promote Your Facebook Page
3. Free Site Lists Your Webinars
4. Hound Video of the Week
This Week in the Hound House:
This beautiful quote makes raking leaves somewhat more bearable: "Autumn is a second spring, when every leaf is in flower."
1. Yelp Flags Phony Reviews
If you're paying someone to post glowing reviews on Yelp for your restaurant, hotel or other small business, you could end up publicly humiliated.
Yelp, the local review sites, has started slapping warning signs on websites that it suspects are paying people to post phony reviews.
"We caught someone red-handed trying to buy reviews for this business," the notice says. "We weren't fooled but wanted you to know because buying reviews not only hurts consumers, but also honest businesses who play by the rules. Check out the evidence here."
Visitors can click on a red button that displays what Yelp says are bogus reviews. The warning will remain on your site for at least 90 days.
Ouch!
Imagine what your competitors can do with THAT information if you're caught.
2. Promote Your Facebook Page
Disappointed by the paltry traffic on your Facebook page?
No wonder. Studies have shown that the majority of people who Like your page never return.
That's why you have to remind them over and over again about the great content you're posting. Here are three ways to do that:
--In your Facebook status updates, tag other pages similar to yours that have a lot of traffic so your update appears on their walls, in front of their thousands of followers.
--Put the URL on your Twitter profile background. It won't be clickable, but it will at least tell your Twitter followers where they can find your Page on Facebook. You can see how I did this on the left side at my Twitter page.
--Include the URL in your LinkedIn profile.
I know 33 more ways, and I'll share them all next week during the webinar "35 Ways to Promote Your Facebook Page." Some of them are so drop-dead simple that you'll slap your forehead (like I did) when it dawns on you how many opportunities you're missing.
Facebook webinars sell out very quickly, and this one will too, so sign up today!
3. Free Site Lists Your Webinars
Thanks to the Publicity Hounds at WebinarBucket for letting us know about their free service that helps you promote your webinars.
Go to WebinarBucket.com and upload information about your free or paid programs. A registration link leads people back to your website where they can sign up.
WebinarBucket has 30 categories and allows an unlimited number of postings.
If you're hosting webinars or teleseminars, you could be promoting them in dozens of other places for free. My webinar on "50+ Places Online to Promote Your Live or Virtual Events to Reach Your Target Market & Pull Sell-out Crowds" explains them all, including my Top 10 favorites. Read more about how to access the replay.
4. Hound Video of the Week
Thinking of inviting a dog to your wedding? Bad idea, as this couple learned too late.
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.
Permission to Reprint:
You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:
Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
If you like these tips, please pass them on to your friends, clients and colleagues.
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Joan Stewart
The Publicity Hound | | |