| | In This Issue:
1. Make Your Blog Go "Ka-ching"
2. How Journalists Use LinkedIn
3. New Posts at My Blog
4. Hound Video of the Week
1. Make Your Blog Go "Ka-ching"
Make your blog do double duty, and you'll soon hear the sweet sound of "ka-ching, ka-ching."
While other content marketers are scurrying to write and publish ebooks for the Kindle and the Nook, smart Publicity Hounds are going to their blogs, plucking a group of posts on the same topic, and packaging them as profitable ebooks.
People who buy them, and like them, can then subscribe to the blog's RSS feed so all that great content keeps coming. The link for the feed is inside the ebook, along with links leading readers to your product pages.
That's one easy way to make money from your blog.
Here's another that works particularly well for nonprofits: Use a tip jar hooked to PayPal. WordPress and Blogger have their own plug-ins for "Donate Now" buttons that take donors directly to PayPal. Set it up once, and collect moolah forever.
I shared two dozen more ideas during the webinar "27 Ways to Monetize Your Blog." You can access the replay here
PR pros: Add this to your list of services.
2. How Journalists Use LinkedIn
When I spoke to the Central Iowa Chapter of the Public Relations Society of America this week, I explained seven ways journalists use LinkedIn Groups:
--They join Groups devoted to topics they cover, and hunt for story ideas.
--They can see you answering other people's questions. If they're impressed and want to know more, they can contact you directly from within the Group even if they aren't connected to you.
--They look for industry trends.
--They post status updates asking for specific types of sources they need to interview.
--Some journalists, like Michele Hollow, have their own LinkedIn groups and post queries for stories they're working on. She's a freelancer who writes about lifestyle topics for many big newspapers and magazines. She has a Pet News & Views group on LinkedIn.
--They use Groups to fact-check.
--They conduct interviews right there.
Publicity Hounds who spend time building the relationship with journalists in LinkedIn Groups and on sites like Twitter will get much farther than those who pitch. Learn what to say and how to say it by accessing the video replay of "How to Use Social Media to Connect with Journalists."
3. New Posts at My Blog
Dog Tweets: Instagram may be the most powerful sales platform on the Internet
8 ways to promote Small Business Saturday
4. Hound Video of the Week
One of my favorites: Two dogs eating in a busy restaurant
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs. Permission to Reprint:
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Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
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Joan Stewart
The Publicity Hound | | |