Saturday, December 15, 2012
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Tips Of The Week -- Dec. 11, 2012
Issue #672 |
| | In This Issue:
1. Pros & Cons of New LinkedIn Profile
2. Promote Your Ebooks for Free
3. Your Own Membership Site
4. Hound Video of the Week
1. New LinkedIn Profile Pros & Cons
The profiles of most LinkedIn users already have been switched over to the new look.
The pros:
--It includes a bigger profile photo. If yours isn't perfect, you need to replace it with a better one, or get a new one taken.
--Under your profile, there's a new "Contact Info" button that looks like a Rolodex card. It opens up to display a variety of ways people can contact you. I included my work phone number, Skype number, email address and Twitter link. This is also the place where your website URL and three websites of your choice are listed. (More about this below.)
--The full synopsis of all the places where you've worked, and the schools you've attended, is gone.
The cons:
--People have to work hard to find your website URL. I like the "Contact Info" button because it's a convenient place to list your phone number. But I hate the fact that the website address is hidden. Here's a workaround: Include your URL in your all- important headline, the summary that's next to your photo. You can also mention it when describing your job experience.
--All the recommendations are still there, but the total number is missing. What's the point?
--LinkedIn, please bring back the Events feature.
There are many more changes, and you can review them all when your profile switches over. In the meantime, don't miss using the "4 Secreted LinkedIn Power Tools to Connect with Journalists and Put Money in Your Pocket." Wayne Breitbarth explained them all during the webinar I hosted with him in August. Click here to access the video replay and all the bonuses.
2. Promote Your Ebooks for Free
Free ebooks are a powerful way to dazzle people with your expertise, or entertainn them. Include lots of links inside the book so people can click and learn more about your products and services, consulting and speaking.
Two of the very best ways to promote those ebooks are through word of mouth and using hash tags on Twitter.
If you want word-of-mouth promotion, let the dozens of Twitterers whose accounts are devoted to free ebook promotion know about your book. They include:
--@KindleBookPromos which welcomes your books, promotions and author interviews and tweets them to its 9,217 followers.
--Aenix Amador, aka @KindleFreeBooks, tweets to his 3,369 followers.
--@Freebooksy tweets daily postings of high-quality free ebooks for Kindle, Nook & Apple to its 2,738 followers.
As for hash tags, consider adding these hash tags to your own tweets about your free ebooks: #freeebook, #Kindlefreebooks, #Kindledeals.
The three Twitter accounts and the three hashtags are excerpted from long lists compiled by Penny Sansevieri, the book publicist who was my guest on the webinar "How to Launch a Book, Promote It & Sell a Truckload--Without an Expensive Publicist" on Thursday. Her handouts also included a dozen websites that want to know about your free ebooks, five book review sites, and a list of important links to websites like the one where you'll find an alphabetized list of the hundreds of book categories on Amazon.com.
Right now, the people who registered for Thursday's session are downloading the video replay, the handouts, Powerpoint slides, two of my special reports, free ebooks from Penny and lots of other goodies. If you're writing a book, or you need to promote one that's been stagnant, grab this package right now, or at least tell Santa about it.
3. Your Own Membership Site
This idea isn't for everybody, but it's perfect for authors, speakers, consultants and experts who want to create a new revenue stream next year.
Create a membership site, where people pay a monthly fee for access to your content and your community. This is one of my priorities for 2013.
4. Hound Video of the Week
Cuteness Alert: How would you like your dog to greet you like this every day when you come home from work? No self-respecting cat would be caught dead doing what this Dachshund puppy does Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs.
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You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph:
Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."
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Joan Stewart
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