| In This Issue: 1. Facebook's 20 Changes Last Year 2. If You Missed Danny Iny... 3. New Posts at My Blog 4. Hound Video of the Week 1. Facebook's 20 Changes Last Year Someone at a breakfast meeting yesterday said he was amused by an infographic I shared last week on Facebook. It says, "How to make money from Facebook: 1. Just go to Account Settings. 2. Press 'Deactivate your account.' 3. Go to work." That's what some Publicity Hounds say they've done because of the constant changes on that site. If you're still using Facebook, especially for business, you might want to review the list of "20 Changes Facebook Made In 2012 That Impacted Marketers." It's a handy reminder of some of the things you can do that you might have forgotten, like target specific content to specific audiences, use the Pinned Posts feature that lets you display a post prominently at the top of your Timeline for up to 7 days, the Facebook Gifts option, and the Milestones option that lets brands provide historical context to their Pages. Most of the changes, not surprisingly, are new ideas Facebook introduced on how you can advertise. At the end of the list, you can opt in for three free videos on Facebook strategy. I haven't seen them, but any additional Facebook training never hurts. 2. If You Missed Danny Iny... If you weren't able to join Danny Iny and me for Thursday's webinar on "The Brutally Honest Truth About What It's REALLY Going to Take to Build a Thriving Audience and Business Online in 2013," you can catch the replay at two times today: 10 a.m. and 3 p.m. Eastern. Set aside about 90 minutes for this one. The short exercise he illustrates about how to set yourself apart from all your competitors is fabulous. And I got wonderful feedback from many of the several hundred Publicity Hounds who signed up for the call. Watch the replay here. It will not be available for download, so be sure to catch it today. 3. New Posts at My Blog Why growing a big audience doesn't mean big publicity Dog Tweets: How Internet radio can increase your site's traffic 4. Hound Video of the Week Thanks to Publicity Hound Dan Poynter of Santa Barbara, Calif., for tipping us off to these hysterical dog cartoons by Mark Parisi. Don't jump ahead and look at all of them. I'll be including the links here periodically this year, so make it a surprise. Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, perfect for a dog-lover, your favorite vet, or just for a few good laughs: ------------------------------------------ Read my publicity tips on Twitter http://www.twitter.com/PublicityHound Join my Facebook Fan Page: http://www.facebook.com/publicitytips Connect with me on LinkedIn (and tell me how we know each other) http://www.linkedin.com/in/publicityhound Follow me on Pinterest and share my "50 Tips for Free Publicity" board: http://pinterest.com/publicityhound/50-tips-for-free-publicity/ -------------------------------------------- Permission to Reprint: You may reprint any items from "The Publicity Hound's Tips of the Week" in your print or electronic newsletter. But please include the following paragraph: Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release." If you like these tips, please pass them on to your friends, clients and colleagues. Privacy Statement: The Publicity Hound respects your privacy and has a strict anti-spam policy. ![](http://www.publicityhound.org/ezine/joan2.jpg) | See you Tuesday. Go Pack Go! Joan Stewart The Publicity Hound | | |