Monday, March 10, 2025
Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to boost your marketing efforts.
Whether you’re a large company or a small marketing team, you can benefit from marketing software tools such as Klaviyo, Mailchimp, and Adobe Marketo Engage. With these programs, you’re able to simplify your sales funnels and create an effective customer journey.
Marketing automation software helps you with a wide range of repetitive tasks. These versatile platforms are fantastic for email campaigns, but you can also use them for social media marketing, data collection, and other promotional activities.
Marketing automation platforms assist you during contact scraping, quickly creating a list of potential clients. Besides list management, these tools track user behavior, helping you analyze how potential customers react to your strategy. By using them, your sales teams are able to generate dynamic content and simplify their outreach.
Marketing automation tools allow you to create custom dashboards and track key metrics. Use them to create different audience segments and measure performance across preferred channels. After creating the first contact, it will be easier for your sales reps to close the deals.
Whether you’re looking to boost B2C or B2B marketing, these programs will provide the following benefits:
- Automated marketing systems save time on repetitive tasks.
- With marketing automation solutions, you’re able to perform audience segmentation.
- Use these tools to manage customer lifecycle status.
- Advanced analytics tools help you make informed decisions.
- Sell more enterprise products and achieve higher profits.
Given their wide range of features, sales automation programs can be used for numerous promotional tasks. Here are a few ways you can use this marketing software:
- Streamline email marketing campaigns and convert potential customers.
- Schedule posting on social media platforms and track customer behavior.
- Score your leads and streamline follow-ups.
- Integrate software with your marketing stack for better camping management.
- Utilize analytics dashboard for better campaign performance.
Please note that I specifically did NOT include marketing automation tools that were geared more towards enterprises such as Hubspot Marketing Hub, Salesforce Marketing Cloud, Oracle Eloqua, and Adobe Marketo Engage. If you are a large enterprise, those are the three tools I recommend you check out.
ActiveCampaign utilizes artificial intelligence to create personalized experiences. The software comes with a vast template library, allowing you to create emails on the fly. The thing I love about ActiveCampaign is the fact it will save you lots of time on scraping and sending messages.
The cheapest plan will cost you $15/mo, going all the way up to $145/mo. The marketing automation software works well for companies of all sizes, focusing on teams that run email marketing campaigns, ads, and SMS messages.
Brevo is primarily an email marketing platform that provides a CRM-like experience. Besides sending messages via email, it allows you to conduct marketing campaigns across SMS and text channels. I love its customer data aggregation feature, allowing you to track leads from a custom dashboard.
My favorite thing about Brevo is that it offers an incredible free plan. You can send 300 emails a day without paying a cent, making it a perfect marketing automation solution for small businesses. With numerous native integrations, this is a perfect tool for large sales teams and complex campaigns.
As one of the oldest marketing automation platforms, Mailchimp is a perfect solution for your sales pipelines. Business experts use its vast library of automation templates to send messages that convert. Use artificial intelligence to generate compelling subject lines and attract leads at different customer touchpoints.
Mailchimp is perfect for larger companies and different business types. It has incredible reporting capabilities and analytics tools that will assist you in creating automation workflows. The cheapest plan starts at $10/mo and it allows you to manage 500 contacts.
If you’re looking to boost your email marketing efforts, look no further than Omnisend. The software offers a wide range of advanced features, making it easier to conduct cross-channel campaigns. Use its rich email template library to save money on content creation and plan user journeys.
This powerful tool allows you to create personalized experiences for your potential customers. It’s ideal for online shops that want to send transactional emails to different customer profiles. Omnisend has a free plan, while its most expensive version costs $50.
Further Reading: What is Email Marketing Automation and How Much Can You Actually Automate?
Klaviyo allows you to create personalized experiences for your leads with SMS, email, and mobile push notifications. This tool for marketers allows you to track data in real time and boost conversion rates for your social media marketing and email campaigns.
I especially love the tools audience segmentation, benchmarketing, and predictive analytics. Email automation solution works well for eCommerce businesses, agencies, mid-sized brands, and enterprises. Aside from the free plan, Klaviyo also has $45/mo and $60/mo paid plans.
Constant Contact helps you execute routine tasks and create entire flows for your campaigns across email, SMS, event, and social media marketing channels. I love this SMS marketing platform for its wide range of tools and native integrations coupled with basic personalization capabilities.
Constant Contact works well for B2B and B2C companies. It allows you to create individualized experiences by examining data from its dashboard for marketers. The three available plans will cost you $12/mo, $35/mo, an $80/mo.
One of the best things about Drip is its user-friendly drag-and-drop editor. This key feature uses basic automation to send emails and SMS messages to numerous recipients. Audience segmentation is another, critical advanced features that splits potential customers into different groups.
Drip’s key components and basic features are perfect for cross-channel marketing. As a result, this comprehensive customer engagement platform is perfect for any B2C or B2B company. The pricing starts at $39, and you can scale it according to your business goals.
With this marketing automation solution, you’re able to perform A/B content testing, optimize subject lines, and create audience segments. One of my favorite advanced features is the newsletter editor, which is perfect for increasing the retention of your followers.
The powerful tool is perfect for any sales team, especially if you’re running a B2B company. With its gamification forms and email notifications, you’re able to boost click-through rates of your preferred channels. This original email marketing tool will cost you at least $7/mo.
Further Reading: How to Supercharge Your Email Marketing with CRM: Best Practices and Top 10 Tools
Customer.io is a robust platform that will streamline all your outreach and email marketing campaigns. It allows you to perform data-driven segmentation, edit code, and preview inboxes. With its customer journey builder, you’re able to streamline leads toward your website and social media accounts.
The powerful tool scrapes data from first-party sources and integrates well with various programs and mobile apps. That way, you’ll get access to relevant information in real time, accessible from several touchpoints. The basic package costs $100/mo, making it one of the most expensive solutions on this list, geared toward larger companies.
Further Reading: The 18 Best Email Marketing Software Tools to Consider Investing in Today
By introducing this solution into your conditional workflow, you’re able to boost lead generation, increase revenues, and enhance client retention. Within its visual board, you’re able to manage the entire user base and analyze how they’re interacting with your brand.
Keap is perfect for large businesses and sales teams. Besides having fantastic internal sales tools, you can further boost software’s capabilities via integrations. The email & digital marketing platform starts from $249/mo.
One of the best ways of streamlining your email marketing campaigns is by using Campaign Monitor. The sophisticated marketing automation solution helps you create winning content and optimizes your delivery process for maximum results.
Within its custom dashboards for marketers, you’re able to track key metrics for your potential clients. Excellent loyalty management features and scheduling options make it a great choice for small marketers. Campaign Monitors will cost you $12, $29, or $159 a month.
Aside from helping you with email campaigns, GetResponse is a perfect tool for managing newsletters and online courses. Use this software to create signup forms to boost conversions across the board. The program tracks your essential metrics within a custom dashboard, helping you make smart decisions.
GetResponse is fantastic for businesses of all sizes, but it excels for companies that use a wide range of channels. I especially liked how it tackles course creation. Aside from custom pricing, you can go with a $19/mo or $69/mo plan.
Further Reading: 15 Effective AI Email Assistants to Try Out
EngageBay combines customer support, marketing, and sales functionality in a single platform. The software is ideal for robust drip campaigns and lead segmentation. By implementing this software into your workflow, you can streamline lead management and create a virtual help desk.
Despite comprehensive key features, EngageBay is suitable for both small and large businesses. Its email marketing automation features are second to none, while the variety of triggers are perfect for generating leads. The software costs $12/mo, $55/mo, and $101/mo.
Like many other platforms on the list, Ontraport allows you to scale your marketing and sales processes over time. You can use this solution to create multi-channel funnels and effectively track customer journeys. The software works on your desktop and comes in the form of a mobile app.
Another thing I want to mention is the platform’s advanced security and stability. These features allow large businesses to handle their processes without any downtime. The software costs from $24/mo to $249/mo.
MailerLite is perfect for building landing pages, creating subscription forms, and managing newsletters. With this digital solution, you’re able to segment audiences, receive notifications, and sell your digital products. The combination of features makes it perfect for online shops as well as marketing agencies.
MailerLite offers numerous native integrations with your sales and marketing stack. Combine it with tools such as HubSpot Marketing Hub to track your performance within a single dashboard. Besides the free plan, MailerLite has a $9/mo plan and a $18/mo plan.
Further Reading: 15 Best Free Email Marketing Services to Check Out
When looking for a tool, prioritize software that offers fantastic customization options. The best software will allow you to track key metrics across different channels and automate your workflow while integrating with other company tools.
- Use platforms that have audience segmentation features.
- Prioritize solutions that allow you to create conditional workflows for your target audience.
- Look for software that allows you to create campaigns across channels.
- Focus on solutions that have robust analytics dashboard and advanced reporting capabilities.
- Prioritize marketing automation software that integrates with your sales and marketing stack.
Conclusion
Marketing automation tools are a perfect solution for your business, regardless of its size. These nifty platforms change how you interact with your audiences, helping you pinpoint ideal prospects and contact them at the right time. Most of them offer fantastic integrations, giving you that much more flexibility during your campaigns.
With the right software, you’re able to save time and minimize common outreach errors. By relying on AI and predictive analytics, you can create dominant strategies for your business, thus maximizing your revenues.
I always urge my readers to take their time exploring different marketing automation programs. Almost every one of them has some feature that makes them unique. So, it would be a shame if you’d commit to a certain platform without knowing what other ones have to offer.
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