Amazon seller tools are perfect solutions for any business selling on Amazon. They streamline tasks that you would otherwise need hours to complete and provide high-quality insights for your operations. With these software tools, the sky is the limit for your online business!
Selling products on Amazon has never been as challenging. There are so many sellers vying for their piece of the market, and newcomers have to invest significant funds to get their stores off the ground. Companies use various software for product launches, discount code generation, price adjustments, and sales estimates.
Given the importance of these programs, you need to dedicate some time to learning about their features. In the end, you’ll need to introduce a few of them into your workflow to stay competitive and grow over time.
Truth be told, I have had my share of experience with some Amazon selling tools before writing this article. However, for the purpose of this post, I performed deeper research, thoroughly testing some of the solutions on the list.
I ended up with the 15 most powerful Amazon seller tools, which I categorized based on their main functionality. I reviewed the best keyword research tools, competitor tracking software, and other nifty solutions for your brand.
General Management
This software category is reserved for the Amazon Seller App, which is probably the best solution on the list. The program was created by an eCommerce company, so it has the most relevant data and excellent features.
Amazon Seller App is the company’s solution for managing various processes on the platform. The app gives users access to numerous standout features, including sales analysis, inventory management, customer feedback review, sponsored campaign management, and more.
With this solution, you can manage your sales process from the very beginning. The Amazon Seller App creates product listings by taking photos of items and posting them online. Make edits to your pics so they’re most suitable for the target audience.
The software is also incredible for product management. It excels at optimizing stock and tracking fulfillment channels. Users gain access to advanced analytics that make their lives easy. With this software, you can track and change real-time prices, track historical prices, and analyze competition.
Product Research and Market Intelligence
With inventory management software, you can find relevant keywords, improve your sales rank, and detect historical trends. Some of them come with handy features meant to improve your daily operations.
Not only does Helium 10 support Amazon FBA, but it also works well for Walmart. The platform consists of 30+ tools that allow you to perform keyword and product research, as well as listing optimization. As such, it’s vital for your marketing efforts and reducing manual workload.
Besides research and analytics, Helium 10 does a fantastic job streamlining your daily operations. The software tracks your inventory levels, making sure you’re never low on products, while the reimbursement tool makes it easy to get your money back. I also need to mention the fraud detector, which alerts you if a competitor wants to sell counterfeits of your products.
Jungle Scout comes with a suite of tools that simplify your marketing intelligence and product research processes. Its keyword tools, in particular, can move the needle for any business, detecting fantastic keyword opportunities for your brand. Based on Jungle Scout reviews, this is the best thing about the program.
I also liked Jungle Scout product review automation. The program tracks the feedback from customers. The powerful tool comes with several sales analytics options, allowing you to perform competitor analysis and check consumer trends and market share. Perhaps the best thing about the marketing tool is that it has brand-specific insights that are ideal for your company.
ZonGuru offers numerous helpful tools that will ensure the success of your campaign. For example, its product research tool can help you find optimal items to sell on the platform. I especially love its keyword & listing optimization feature, which shows you where to place images and keywords for higher customer engagement.
On top of keyword research tools, ZonGuru has other extra features that will supercharge your sales process. Its customer review tool notifies you as soon as a customer leaves feedback. ZonGuru also sends out an alert when someone tries to copy your listing. The program comes with a chrome extension and allows you to find interesting niches for your business.
AMZScout Web App is the ideal solution for assessing the competitive landscape. This keyword tool helps you find popular phrases within your category and tracks verified suppliers. AMZScout Web App excels at finding profitable products and items with low competition. As such, it can be used for any selling method, from dropshipping to private label and wholesale.
My favorite thing about the Amazon seller tool is that it helps companies that rely on Alibaba suppliers. It creates a list of potential partners based on geo-location and compares their customer reviews. AMZScout scores these brands, so you don’t have to.
This cloud-based eCommerce platform streamlines your market research. It helps you discover profitable products and intriguing keyword opportunities. The popular tool tracks current market trends and performs complete competitor analysis & tracking.
With Viral Launch, you create high-quality listings based on the needs and wants of your target audience. The software takes into account your current visitors and fine-tunes your offer to match their requirements. Viral Launch is excellent for Amazon PPC campaign management and increases the number of positive reviews for your online store.
Further Reading: How to Launch Your Ecommerce Store on Amazon in 2024
The Amazon seller tool has a few standout features, with profitability calculators being my favorite. The software determines your ROI by offering a complete breakdown of taxes, expenses, and fees. Even better, add your goals to this management tool and watch as SellerAMP SAS analyzes results.
The awesome tool lists other sellers with their relevant sales data. Check their prices and stock levels, and assess how you stack to them. You can filter storefronts based on products and categories for more granular access. SellerAMP even allows you to compare Amazon prices with eBay to have a better understanding of your overall offer.
Feedback and Review Management
Customer feedback is vital for any Amazon store. Getting as many positive product reviews as possible will boost your future sales. With these key tools, you monitor and streamline the brand reputation process.
By using Feedback Whiz, you can track Amazon and Walmart stores. The software provides you with actionable insights into your customer reviews. The thing I especially like is that you get an alert whenever you receive negative feedback from a client.
Besides review insights, Feedback Whiz assists with order management, offers profitability calculators and accounting tools, and automates your email campaigns. With this Amazon selling tool, you generate comprehensive reports and tap into Google trends. Feedback Whiz supports more than 20+ marketplaces, making it ideal for international sellers.
Further Reading: Email Copy for eCommerce Sites: 19 Examples to Inspire You
Price Tracking and History
Monitoring competitors’ prices allows you to tweak your own. By analyzing trends and checking product price history, not only can you focus on more lucrative items, but you can also optimize current store offers.
My favorite thing about Keepa is that it sends price drop alerts whenever a product becomes cheaper. This allows fast entrepreneurs to restock at an optimal price. Keepa comes with lots of features that will simplify your internal processes. It allows you to export high-quality listings with all your products, which you can use for analytical purposes.
To make things easier for you, the powerful tool tracks products across various search engines. Check product availability and prices across the web and on various international markets to restock at the cheapest price possible. The program keeps track of your best-performing merchants and best-selling products to help you optimize your offer.
Further Reading: 15 Ways to Optimize Every Step of Your Ecommerce Funnel
Probably the best thing about CamelCamelCamel is that it’s free. The software for retail arbitrage has a simple interface that anyone can use. All you have to do is input your product, and the software will provide a breakdown of all items listed on the platform. This makes it perfect for price watches and finding amazing discounts.
The service also provides price drop alerts in your inbox so you can make better pricing decisions. CamelCamelCamel gives you data regarding sales history and offers support for 8 countries. The software comes with a Chrome extension.
Advertising and PPC Management
With these tools, you can gain more value from your Amazon PPC campaign. They allow you to set optimal bids and reach the target audience at the most opportune time.
Tekametrics provides valuable insights regarding your total sales, estimated gross profit, ad sales, ad spend, conversion rates, traffic, and more. Although the program doesn’t work in real time, it is updated every hour or so. Use it to target keywords for your ads and monitor the bidding process.
Besides Amazon, Tekametrics has a range of tools for other marketplaces. With its artificial intelligence, the program adjusts your bids over time, trying to match time of the day with the biggest demand.
Feedvisor is a perfect solution for your marketing and advertising. The program provides support for Amazon, Walmart, Shopify, and Bigcommerce, having a plethora of other integrations to boot. My favorite thing about the comprehensive platform is that it comes with a 14-day free trial, something that is rare among these programs.
Feedvisor relies on AI and data-driven decisions to improve the outcomes of your ads. It does full competitor tracking, assesses real-time demand, and predicts conversions. With this information, it can set optimal bids for particular keywords and adjust your in-store prices. I could have put this tool in the below Repricing Tools category, but I think it has much more to offer than that which is why I describe it here.
Further Reading: Generative AI in Ecommerce: 17 Ways to Boost Your ROI
In many ways, repricing software pays for itself. These solutions assess your prices and compare them with competitors’, tweaking your listing for maximum profitability.
With this service, you can automate pricing changes in your store. Repricer tracks competitors’ product pricing, stock levels, location, seller ratings, and other factors and alters your own based on the data. Depending on its assessment, the software might even increase your price if it evaluates that you have a dominant position.
As for its broader features, Repricer improves your Buy Box exposure. As you start gaining more feedback from users, the software increases your odds of getting Buy Boxes. Repricer comes with several enticing pricing plans and a 14-day free trial (no credit card required).
RepricerExpress is another software made by eDesk, which is the same business that created Repricer. The software takes into account various factors that come into a product’s price. It will analyze your taxes, unit and shipping costs, amazon fees, and profit margin to show you the end price.
Like Repricer, it uses advanced technology to tweak your product prices in real time, resulting in a sharp increase in sales. All you have to do is introduce your strategy, and the software will follow your presets, making sure you don’t underprice your items too much. As for additional tools, you can instruct the program which boundaries to sell within.
This type of software increases clicks and conversions. Use it to gain more traffic and increase brand awareness.
Pixelfy primarily works as a ULR shortener. You can use it for blog posts, store products, affiliate links, and other purposes. But what makes this software so amazing is its analytics suite. Track how your new links perform and their impact on your external traffic and monthly sales volume.
Use the software to monitor ad campaign results, including conversions and engagement. I also love the traffic splitting feature, which shows you the impact of different incoming traffic.
Further Reading: 23 Amazon Marketing Strategies for 2024 (with 3 Case Studies)
Next Steps
With these tools, you can get more lucrative deals for your online store. Most of them have unique features that make them stand out from the crowd. So, before deciding which software to prioritize, I suggest you give them a trial (at least those that come with free trials).
Hero Photo by Marques Thomas on Unsplash
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