Thursday, August 2, 2012

FOR IMMEDIATE RELEASE:

5 "Power" Essentials Every Working Woman Needs To Know

As they are growing up, girls may be told over and over to "Keep your voice down," or "Don't yell!," or "Speak like a young lady."

But speaking softly is one of the power robbers that can affect a woman's credibility and success.

There are others.

In her free Special Report, 5 "Power" Essentials Every Working Woman Needs To Know, Barbara Pachter, author of several books including NewRules@ Work and The Power of Positive Confrontation, identifies five key areas that can impact women's careers.

According to Pachter, who has conducted thousands of seminars and coached numerous female executives over the last 25 years, "Women have achieved much in the way of legitimacy and power in the business world. If you need proof, just think of Indra Nooyl, Chairman and CEO of PepsiCo, or Hewlett-Packard President and CEO Meg Whitman. However, in realizing our fair and equal worth in terms of our earning potential and promotability, there is still more to do."

In her report Pachter encourages women to become familiar with the five power essentials she outlines, and to practice the many suggestions. Mastering them will help women gain an awareness of how they present themselves in the workplace, and consequently craft a strategic plan for developing their careers.

5 "Power" Essentials Every Working Woman Needs To Know is available as a free download. Readers can click here to download the Special Report or go to www.pachter.com to receive their copy.

Barbara Pachter, president of Pachter & Associates, has spent much of her career inspiring others to achieve professionally, whether through her nine published books – including the highly-acclaimed The Power of Positive Confrontation – or through her thousands of seminars for such clients as Microsoft, Chrysler, Con Edison, Wawa, Pfizer and Campbell Soup. As an adjunct faculty member at Rutgers University, she was recognized with a Teaching Excellence Award

Pachter has appeared on national television, including Today, The Early Show and the news magazine 20/20, and has been featured in major publications such as TIME Magazine, The New York Times and The Wall Street Journal, providing suggestions on professional development and business etiquette. In 2010, NJBiz named her one of the Best 50 Women in Business in New Jersey.

For a review copy of Pachter's latest book GREET! EAT! TWEET! 52 Business Etiquette Postings To Avoid Pitfalls & Boost Your Career, contact: Joyce Hoff, 856.751.6141, or joyce@pachter.com.

For a free copy of Pachter's communication e-newsletter, "Competitive Edge," your readers can call 856.751.6141 (NJ) or go to www.pachter.com.

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