Wednesday, May 30, 2012

How will you take your business to the next level?

You already know a time-proven business-building strategy: niche marketing. Don't be all things to all people; narrow your focus. Identify a good-fit group of clients you want to serve. Get to know them. Understand them. Identify their wants and needs. Then become a trusted advisor and offer practical solutions to their problems.

Here are five reasons to market to doctors.  They're culled from my experience both as a practicing physician–your target client–and as a business person like you who understands the importance of making smart investments of time, money and attention.

• Doctors enjoy a high income and a high net worth.
• Doctors will tell other doctors about you; I got the names of virtually all of my advisors in the surgeon's lounge. After you've gotten your first few doctor clients, the infrastructure is in place to build a referral practice.
• Doctors all make transitions on the same day–July 1.
• Doctors tend to form loyal relationships. I've had the same realtor, financial advisor and insurance broker for 25 years.
• Doctors are life-long learners, so It's easy to get contact information and engage them through educational materials–especially if it's something they want to learn.

Doctors tend to be grateful, loyal affluent clients who will pass your name along to their friends and colleagues–even when you don't ask. They're smart interesting people making a difference, and you'll hear great stories. And they need your help.

Would you like to make more sales this summer when doctors make their July 1 move?  Go to www.TargetingDoctors.com for more tips about marketing to doctors.  Realtors, take a look at the webinar and ebook about how to sell homes to doctors.  Contact Dr. Vicki Rackner (425) 451-3777 for more information.