Monday, February 27, 2012

FOR IMMEDIATE RELEASE

CONTACT:

Chuck Gumbert

The Tomcat Group

316-708-6815

chuck@chuckgumbert.com

Wichita, KS – February 27, 2012 --- Former naval aviator and Tomcat Group CEO Chuck Gumbert, a business executive for the aerospace/aviation industry, leads businesses away from the frequently held "random shot" or "shoot at anything that moves" sales mentality and helps them implement a structured sales strategy that works.

Gumbert draws upon the situational awareness and the "over the horizon" view he used as a fighter pilot to help businesses remove the blinders, see the big picture, align their sales strategy with their overall business strategy and accelerate business performance.

"Today I don't often see a structured approach to selling," Gumbert said. "Most organizations may have a loosely defined sales plan, but it usually lacks the granularity as to who their target customers are, what products and services are offered and how they are going to connect the two. Without a structured sales plan or a strategy the result will be missed opportunities and budget shortfalls." Gumbert adds, "We need to remember that 'hope' is not a strategy."

Gumbert's approach to helping businesses implement a sound sales strategy includes selling value and not just a commodity. This win/win scenario starts with identifying the key customer decision makers and their issues and then developing a defined set of actions around each one with a focus on value and service. The result of this approach is a mutually beneficial strategic alliance that would not have been possible with the old "random shot" methodology.

For more information and case studies on how Chuck Gumbert leads businesses from taking "random shots" to implementing successful sales strategies, call 316-708-6815 or see his website at www.chuckgumbert.com.

Chuck Gumbert is a former F-14 Tomcat fighter pilot and an independent operating executive with a proven track record of improving business performance in the aerospace/aviation industry. As founder and CEO of The Tomcat Group, he is known as "The fighter pilot who will push the envelope and accelerate the performance of your business."  He helps businesses improve their performance through such services as operational turnarounds, new product introduction, interim executive services, business development and strategic development and implementation. Gumbert is also the author of "General George S. Patton on Accelerating Performance in Today's Business World," which is available for purchase at www.tomcat-group.com or Amazon.com.