Friday, December 11, 2009

New website increases usability for members and peer professionals, while expanding online marketing capabilities.

LOS ANGELES, California, Dec. 9, 2009—Moncur Associates, an interactive agency with offices in Troy, Michigan, Miami, Florida, and Los Angeles, California, recently joined forces with Los Angeles' New Center for Psychoanalysis, to create a website that enhances their brand while increasing functionality for both members and administrators.

The first of a number of psychoanalytic institute client engagements for Moncur, the New Center sought a modern look and feel for its community-facing website, as well as an administrable member directory and calendaring system that could be accessed and edited internally.

The interactive agency developed a website for the New Center that features those things and more. Delving into the landscape of psychoanalysis education, the Moncur creative team came to understand the institute and its growing need for engagement with the greater community and with a younger audience. Using intelligence collected from the New Center, the interactive agency of Moncur Associates created a web environment that not only speaks to existing and potential new members, but clearly illustrates the full scope of learning and experience offered by the institute through a quick- and easy-to-navigate interface. By automating common tasks like event and course registration, the site helps keep members up to date with activities while reducing administration for the internal staff.

The New Center for Psychoanalysis is dedicated to excellence in psychoanalytic education and research, and offers professionals the opportunity to achieve greater understanding, effect greater results and, ultimately, obtain greater fulfillment in their careers and personal lives.

Following the successful launch of the New Center site, Moncur has made the core of this new online system available to other centers across the country, positioning Moncur Associates as the interactive agency for American psychoanalytic institutes.



About Moncur Associates

Moncur Associates, is a web centric marketing firm specializing in branding, web site development, online marketing and SEO, and has offices in Troy, MI, Miami, FL, and Los Angeles, CA. Visit http://www.moncurassociates.com