Monday, November 9, 2009

iPR service delivers amplified visibility for clients.

TROY, Mich. Nov. 4, 2009--Interactive marketing firm Moncur Associates has recently announced the launch of iPR, a new internet-based PR, SEO and online awareness system. A new way to look at public relations, iPR is specifically suited to building awareness online. The system broadly integrates search engine optimization (SEO)-syndicated press releases or announcements with social networking and client websites to generate rapidly compounding SEO and increased website traffic.

Traditional online syndication, using resources like PR Newswire, has limited reach and little residual effect in search engines. Indexed listings and backlinks expire on a relatively short timeline, causing the news releases to lose momentum rather quickly. Moncur Associates developed the iPR service in response to those shortfalls. The interactive marketing firm uses the service to produce a vast network of connections and cross links to their clients' SEO-syndicated content and primary websites that ride higher in search engines, and stay there longer, creating a rapid, compounding effect online.

The interactive marketing firm asserts that iPR will create unprecedented visibility for their clients and their clients' products, increasing leads, driving traffic to their websites and ultimately helping them sell more.

As part of the iPR service, Moncur Associates provides monthly reporting on the search engine ranking for chosen search terms, backlinks to the main site, page rank of primary pages and overall branding impressions (indexed listings). The interactive marketing firm also offers writing services to produce the optimized press releases.

"We're thrilled to be able to offer iPR to our clients," said David Moncur, principal of Moncur Associates. "This service makes it possible for press releases to reach farther, be seen by more people, index higher and longer in Google, and have a more positive effect on SEO and primary website traffic--faster--than any other activity clients can engage in online. Our clients have seen immediate and remarkable results. There is simply no other service like it."

The web has completely reconfigured the means people use to communicate, and those means are constantly evolving. Combined with the world's current economic volatility, that evolution engenders a consequence: to achieve any kind of success in this climate, businesses need marketing that is as dynamic as the marketplace. For each of their clients, Moncur Associates integrates iPR into a tailored, dynamic communications strategy, that ties together interactive marketing, social networking, PR and traditional advertising, to help them engage their customers and produce a tangible business result.

About Moncur Associates

Moncur Associates, is a web-centric marketing firm specializing in branding, web site development, online marketing and SEO, and has offices in Troy, MI, Miami, FL, and Los Angeles, CA. Visit www.moncurassociates.com.