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Mastering the Art of Self-Promotion with Style and Substance
From:
EYMER BRAND Laboratories & Think Tank EYMER BRAND Laboratories & Think Tank
For Immediate Release:
Dateline: Scituate, MA
Tuesday, June 25, 2024

 

In 1999, as the world braced for the Y2K bug, Eymer Design embarked on a thrilling adventure in self-promotion. We reimagined the term 'armageddon' as 'EYMERgeddon, 'and our tagline became "Your design firm to the end of the world and beyond," a testament to our innovative spirit and unconventional thinking.

Since our founding in 1989, we have determined that slightly offbeat humor is the best way to stand out among our competitors. Rather than hand out cheesy coffee mugs with our logo, we sent out SKYMASTER 2000 Commuter Mugs. Our promotional sweatshirts became part of "The Human Billboard" campaign. For EYMERgeddon, we initially produced top-quality baseball hats with our flaming skull design embroidered on the front and our company name on the back. We aimed to design something incredibly cool so that when a company friend stood in line at a coffee shop, other customers would ask, "Where did you get that?"

So when some companies hand out t-shirts that quickly become car-washing rags, our goal has always been to promote ourselves with objects people want to wear outside the office.

The success of the EYMERgeddon campaign led to the expansion of our product line. From belts to dog collars, leashes, and even flip-flops, our unique designs have seamlessly integrated into people's everyday lives. For many years, the hula skull, an immediate offshoot, adorned our 15-foot company skiff christened The EYMERgeddon, a testament to our ability to adapt and evolve our self-promotion strategies.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

In the twenty-five years since the earth's near-miss, we have continued this self-promotion policy, attracting many of our best and favorite clientele, proving that a bit of laughter is still the best medicine.

News Media Interview Contact
Name: Douglas D. Eymer
Title: Creative Director
Group: EYMER BRAND Laboratories
Dateline: Scituate, MA United States
Direct Phone: 781.383.8844
Cell Phone: 617-510-8879
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