“You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.”
—Steve Jobs
This is the second installment of David’s keynote address at the tenth Annual Wharton DC Innovation Summit at Valo Park, Virginia. Below, the video and excerpt link argue that all business innovation begins with customer perceptions—especially Perceptions of Pain in a marketplace. Above all, innovation must be a solution to perceived pain.
WATCH THE VIDEO
Click Here for:
INNOVATING INNOVATION INTRODUCTION
For more information go to: www.playoffense.com