When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought up a lot, it deserves mention as something you should be aware of and consider for your TikTok marketing.
Fonts can help personalize your profile, by creating text styles unique to your content, or they can enhance your videos via attention-grabbing and impactful captions. The right font choice can make a huge difference in setting you–and your content–apart. I have gathered the best TikTok font generators currently available, and have detailed tips to help you more effectively use the in-app fonts in order to create content that resonates with your audience. Whether you are a seasoned TikTok creator, or you are just getting started, this comprehensive guide can help you elevate your TikTok game.
An Overview of TikTok Fonts
Far from requiring fancy fonts to make your content pop, TikTok fonts are designed to increase visibility, improve cohesion, and ultimately make your content more compelling. Whether you are using special characters, or you are simply trying to develop a specific brand design, nailing down which TikTok fonts you prefer can be important in developing your content.
It may not, on its surface, seem important, but fonts are legitimately important in TikTok content creation. Fonts are used to improve readability, boost engagement, and solidify branding. There are a wide range of font styles available, from fancy text fonts, to more laid-back or youthful fonts, all of them able to set you apart from others in your niche on your social media platforms like TikTok.
There are different types of fonts available to choose from directly from TikTok, both in terms of the styles offered and in terms of the basic structure of the font. Some fonts may be associated with specific ideas or even time periods (think typewriter font’s association with typewriter text), while serif might be more commonly associated with formal interactions. The visual impact of each of these fonts is subtle, but impactful; a font can make a post seem engaging or distant, friendly or subdued.
5 Recommended TikTok Font Generators
If none of the fonts on the app itself fit the tone and aesthetic you are looking for, there are font generators available that are compatible with the TikTok platform. Using font generators, you can create customized text styles. These styles can be used in profiles, bios, and even within your video captions. Text generators can be web-based, offering a simple way to copy and paste cool fonts and special characters from the website to your TikTok account, or TikTok fonts generators may be found in the form of apps. I have put together 5 of my highest recommended TikTok fonts generators below.
Best TikTok Fonts Generators
I have selected the following font generators based on the ease of use of the generator tool, the variety of fonts available, and the compatibility of the tool with TikTok. Although each of the tools works well with the video content found on TikTok’s platform, some will cater better to a certain aesthetic appeal, and others will offer special symbols characteristic of another style. Whichever you choose, rest assured: they are all compatible with TikTok, and they all offer real fonts to help your TikTok content pop.
LingoJam is the first Tik Tok font generator I recommend. LingoJam offers a user-friendly interface, real-time previews of available fonts, and an easy copy-paste functionality. To use this particular generator, simply type or copy-paste your preferred text, and the generator will create a list of fonts from which to choose. Those fonts can then be copied and pasted onto your video.
Glyphy offers a range of stylish fonts and text effects specifically tailored for TikTok. Whether you are looking to improve the appearance of your TikTok bio, or you want to secure a specific brand image for your videos, Glyphy can be a great option. Glyphy is a great option for those who are looking for thousands of characters and fonts from which to choose; in addition to its font tool, Glyphy provides a slew of different symbols to include in your text.
Further Reading: How to Use TikTok for Beginners: Get Started Today!
Stylish Font Generators provides decorative fonts and real fonts alike. While there are some common fonts offered as part of the possibilities from Stylish Fonts, they offer an extensive font library from which to select to develop a particular look for your brand or company. In addition to the standard font offerings, Stylish Font Generators includes special symbols as part of the font offerings, to create something that stands out and provides special emphasis.
Further Reading: How to Make Your First TikTok Video: For Newbies Only!
While Capitalize My Title may be best known for its use as a title generator for different publication styles (think MLA and Chicago formats), the generator has added a TikTok font generator as part of its offerings. These fonts are similar to those found on other generator sites, and are also easily copied and pasted.
FontSpace makes itself known by offering 130,000 different font options from which to choose. FontSpace’s fonts are varied and extensive, but there is one key difference between FontSpace and the other generators listed here: availability. While the other tools listed are simple copy-and-paste generators, they are limited in their scope. FontSpace requires registration in order to access and download fonts, which can then be used on your social platforms.
Further Reading: 15 Powerful AI TikTok Video Generators to Simplify Video Creation
How to Use Font Generators
Using font generators may seem daunting; fortunately, though, most of the generators currently on the market are actually extremely easy to use. Some are as simple as typing in the words you want to post, and copying and pasting the text that is generated. You can type directly into the box found on the font generator, or you can take text from TikTok or a word processor, and copy and paste it into the text box on the website. From there, you simply copy and paste the generated text, and paste it over the top of your video, or in the body of your bio.
Selecting the right font style for your needs depends on the tone and purpose you are going for. Bold fonts will emphasize your point or purpose, while cursive can make your messages and text seem more personal. Scripted fonts lend an air of whimsy to your posts, and typewriter-like fonts lend a sense of history to your work. Before selecting a font, set goals for the tone you would like to emulate, and the appearance you would like to embody. From there, you can begin to determine which font or fonts will best suit your needs.
Pros and Cons of Using Font Generators
Font generators can be a great way to set your profile apart from others in your niche, as they can make your content stand out. They allow users a great degree of creative flexibility, without putting a ton of effort into font creation, themselves. The uniqueness of fond generators is their most significant draw, as eye-catching fonts can help grab your audience’s attention and hold it, even when they are drowning in a sea of similar images and videos. Finally, font generators are extremely easy to use, offering fancy font options without requiring a lot of upfront energy or time investment.
Although there are numerous advantages to using font generators, there are some drawbacks. Not all generators will be compatible with TikTok and other platforms, making it necessary to go over your posts to verify your text has worked as hoped. Font generators’ fancy font styles might not blend well with TikTok’s native aesthetic, either, making it necessary to experiment with different fonts before landing on one you prefer.
Best Fonts to Use on TikTok
The best fonts to use on TikTok depend on your needs and the tone of your brand or company. A company focused on education, for instance, will likely need to focus on fonts that suggest a sense of authority or austerity. An influencer focused on building trust may prefer to use a scripted font from an online font generator. If you are not sure which font is best for you, consider starting out with the fonts found on the app, and exploring more as you get comfortable with your content creation goals.
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The fonts currently available on TikTok include Classic, Typewriter, Handwriting, Neon, and Serif.
TikTok Font Best Practices
The Classic font is best for general use. It was designed to be easy to read and versatile, and can be utilized by everyone, from a tried-and-true company to an up-and-coming influencer. In both cases, Classic can help your audience clearly and easily read all of your captions and text.
Typewriter is another great font available for TikTok users. This font is perfect for adding a retro or vintage feel to videos. The rounded edges and simple structure make the font easy to read, with a healthy dose of nostalgia. Typewriter is frequently used by writers, shop owners, and influencers looking to create a feeling of nostalgia or age in their work.
Handwriting is the most script-like font available on TikTok, and is ideal for use in personal or casual content. Handwriting lends a touch of authenticity, as it mimics the casual nature of actual handwriting. Rather than imparting wisdom or imparting a feeling of authority, Handwriting creates a feeling of connection.
Neon is perhaps the most eye-catching font available on TikTok. It is perfect for eye-catching titles, though it can also be used to emphasize key points. Neon calls back to the logo of TikTok, which is developed with the concept of neon in mind. It is perhaps not as well suited for regular use, as it is attention-grabbing and may prove too visually stimulating for casual captions or text, but is a great way to grab the eye of your audience.
Finally, TikTok offers Serif for people developing more formal or sophisticated content. The clean, smooth lines of Serif lend themselves to more sophisticated content, while the embellishments along the edges of those lines make the font appear to be more upscale.
Further Reading: 20 Easiest Ways How to Go Viral on TikTok
Using Fonts in Context
Fonts are best used when they match your content themes. This is not to say that you can only use one font; instead, it suggests that fonts are best used when they match the theme of the post in question. Brands and companies can use a series of consistent fonts for different themes, without breaking from their brand aesthetic. A brand might, for instance, use Neon for vibrant or energetic videos, but switch to Serif for content with a more professional or serious tone. Typewriter can be used on posts promoting one type of product–a digital tool, for instance–while reserving handwriting for behind-the-scenes posts. Ultimately, the goal is to match your fonts to the themes and tones found in your feed.
The placement, color, and size of your font can also have an impact on readability and consistency. Fonts whose colors too closely match the background will get lost. Text that is too large will distract from your video, while text that is too small might alienate followers. To make sure that your text is neither upstaging nor understating your message and content, try to place it in an easy-to-read location by sticking to colors that stand out against the background, avoiding sharp or awkward angles, and adhering to the standard font size, or only a handful of points outside of standard.
Avoiding Common Mistakes
Now that I have gone over the best ways to use text and fonts in your videos, I want to caution against the most common mistakes I see in TikTok posts. The first? Overloading videos with too much text. It can be tempting to rely on text to get your point across, but your content should, to some degree, speak for itself. If you find that you are constantly cluttering your videos with text, consider stretching out your content over multiple videos, or practice breaking information down into smaller, more manageable pieces.
Another common mistake I see is using fonts that clash with a video’s overall aesthetic. If you are trying to tackle a serious topic, it may be jarring to see Neon splashed over your content. Match your content and your fonts to avoid a chasm between how you want to deliver information and how your audience is perceiving it.
Finally, always take accessibility into account. It is an unfortunately common occurrence to see creators focusing on content and not focusing attention on accessibility considerations. Eyesight exists on a wide spectrum, as does cognitive function. Help your audience take in your content as effectively as possible by maintaining strong contrast ratios, and placing an emphasis on readability in your text.
Best Practices for Text in TikTok Videos
I do swear by some basic best practices for placing text in TikTok videos. These best practices fall in line with general guidelines for TikTok content creation, but they also take into account how your audience will take in information, and how you can support understanding between you and your followers. Some of the most important practices to consider are font size and placement, color choices, accessibility, and community guidelines.
The size and placement of your fonts can make or break a campaign or stream of content creation. Avoid confusion by making sure your text does not block any important or pertinent images or information in your videos, and by selecting a size that neither overwhelms your video nor makes reading a chore. Color choices are similarly important, as they can either draw the eye away from your content, or blend in well with the overall tone and theme you have developed.
Making text accessible to all viewers, including those with visual impairments, is a simple enough task. High contrast colors and clean lines in your font choices can help ensure that people of all abilities are able to read your text and disseminate the information being presented.
Community guidelines are also important; TikTok’s community guidelines should not be ignored for the sake of your text. Make sure content remains appropriate and inclusive, and refer to guidelines any time you are unsure of yourself, or you are posting text that might step outside the realm of your standard area of expertise.
Further Reading: 17 TikTok Video Ideas That Will Skyrocket Your Engagement
Conclusion
From fancy characters to simple lines to creative fonts, TikTok’s text options play a vital role in enhancing the visual appeal of content. Fonts can help videos look more engaging and make your profile look more distinctive, without adding numerous other tasks or campaigns to your plate. Combining the creative possibilities of TikTok font generators with the best practices for using the fonts available within the app can help you develop content that stands out and resonates with your audience.
Whether you are trying to add a personal touch to your videos or you are trying to boost your brand’s presence on TikTok, becoming a master of the tools and techniques available to you both on the app and through third parties will ensure that you make the most of your TikTok content. Take some time to experiment with different fonts, explore your preferences within your style, and watch as your TikTok content ultimately reaches new heights of both engagement and impact.
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