When Millennials Rule Is Published Today:  

A Political "Must-Read" for Politicians Who Want Their Vote!

New York, NY   August 2, 2016. This August, an important book for politicians, executives, and everyone who works with Millennials is being published: When Millennials Rule: The Reshaping of America Written by David and Jack Cahn, millennial twins, it's based on five years of research and 10,000 peer conversations. It reveals the millennial platform on issues ranging from gun control to the economy.

With Hillary Clinton and Donald Trump neck and neck in recent polls, the 2016 election looks too close to call. To the surprise of many pundits, young voters will likely determine the winner. Millennial voters now represent one third of the electorate; moreover, half identify themselves as politically independent. These 18-30 year-old swing voters, long mocked for being egotistic Twitter drones, are now America's electoral king makers.

In When Millennials Rule, David and Jack Cahn explain how their generation is going to remake U.S. public policy. The former debaters combine new analysis of Pew and Gallop polls with their own compelling research to craft the first-ever self-portrait of the millennial generation. The platform revealed is not the left-wing agenda that many in the media are quick to associate with young voters. Millennial voters are the most pro-gun generation in America – and also the most pro-gun reform. They are the most likely voters to advocate for environmental reform, but they tend to prefer market-oriented policies to command-and-control style regulations. Young people are the most likely voters to say abortion is morally wrong, but also the most likely to identify as pro-choice.

When Millennials Rule is structured as a journey through millennial America. In each chapter, the brothers peel back a layer of the millennial platform. What emerges is a full-scale manifesto of what millennials stand for and why. In the second part of their book, the brothers describe how politicians – both Democratic and Republican – can win millennial votes.

With a masterful approach to storytelling that keeps their readers engaged, the twins explain why these seemingly contradictory views reflect a new political philosophy, which they call "radical realism." Radical realism is the belief that millennials are the guarantors of their own futures. Millennials reject political parties as a means to this end. Instead, they are pragmatists who adopt centrist compromises. Even as the rest of the country becomes more divided that ever, millennials are unifying around common sense solutions. Radical realism is a pragmatic approach to solving America's most difficult challenges.

"During our journey through millennial America, we discovered a silent insurgency of young voters who are breaking the rules of traditional politics," David said in an interview. "Millennials completely reject partisan politics. Instead, they are unifying around common sense solutions to America's most challenging problems. This shouldn't come as too much of a surprise. Millennials have grown up through the most polarized decades in American politics. They've seen the results of ideological chest-pounding – and they've concluded that it doesn't work,"

"In the second part of our book, which we titled 'Court Us If You Can', we describe how America's leaders can win our love—and votes," Jack said. "We highlight the importance of appealing to millennial values, like optimism, tolerance, and authenticity and campaigning on our turf, using social media. Boomers are leaving millennials with a broken political system. Even though we didn't create these problems our generation is going to be tasked with fixing them."

David Cahn and Jack Cahn are millennial journalists and activists who have been featured in The New York Times, The Wall Street Journal, Time, and New York magazine and have appeared on CBS, Nickelodeon and Al Jazeera's "America Tonight." Experts on millennial political beliefs, the twins were nationally ranked debaters between 2010 and 2014 and have served as national leaders of the Junior State of America and as organizers for national and local campaigns. Today, they write for the Huffington Post, where they are accomplished journalists. Jack won Columbia's Gold Circle Award for News Reporting in 2015 and David received Scholastic's National Gold Medal for Persuasive Writing in 2014.

The book is a must-read for anyone who wants to understand where young people are leading America.

 

Learn more about When Millennials Rule at WhenMillennialsRule.com, and more about the authors at http://Cahn.io.  For more information: contact: Jennifer Cohen, Agent   Email: Press@Cahn.io  Published by Post Hill Press (Simon and Schuster), August 2016.

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