Tuesday, August 29, 2017
THE MAGIC OF PLAYING OFFENSE
DMG Global includes some of the world's top business leaders, experts from many fields, and some of magic's most imaginative magicians, just to name a few.
Our approach to the challenges of leadership and innovation today is grounded in our work advising 18 winning global presidential campaigns, and working with some of history's most successful CEOs and companies. This approach is captured in our insurgent framework outlined in Scott Miller and my books, The Underdog Advantage and The Leadership Campaign.
My new book adds unique fuel to this model: Applying the strategies of the world's greatest magicians to the challenges we all face today in business. This work is about the need, more urgent in these times, to think different, to think out of the box, to think like a magician.
This new book, co-authored by John McLaughlin, former Acting Director of the CIA, and Eugene Burger, one of the world's top close-up magicians and magical thinkers, will be out at year's end. Stay tuned.
Together, we put to work a totally unique insurgent and magical framework. The goal is to help businesses succeed. And we have proudly helped thousands of business leaders gain new market advantage, velocity, and victory.
Future posts will discuss these and other topics:
Underdog Strategy:
Creating and executing insurgent, play-offense marketing strategies and tactics to put your business on top.
Brand Building:
Building your brand to attract customers, add market share, and grow profit.
Customer Sales & Service:
Boosting your bottom line with step-by-step strategies to outflank, outfight, and outsell your competitors—attracting more customers and keeping them for life.
Empowering Innovation:
Using the magic of imagination to think out of the box and use creative problem-solving techniques to empower new growth and success.
STAY CONNECTED
My latest book:
www.theleadershipcampaign.com
My new book on business strategy
https://twitter.com/bethemagician
My upcoming book on innovation
https://twitter.com/bookofinnov?lang=en
Facebook
www.thewinnersplaybook.com
Find out more
www.thebeststoryteller.com