As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your online store, analyzing successful Shopify website examples shows you what works in terms of design, user experience, and branding.
In this post, I’ll highlight 15 of the best Shopify website examples for my Fractional CMO clients. These platforms combine stunning visuals with exceptional functionality, and just by analyzing them, you’ll improve your eCommerce game.
Why Look at Shopify Website Examples?
Whether we’re talking about large brands such as Steve Madden and Emma Bridgewater or small mom-and-pop companies, there’s always something we can learn by looking at these sites. You can clearly see how design and navigation features helped these businesses grow and boost their customer engagement.
These platforms make massive online sales by establishing themselves as authorities and providing social proof. You’ll notice the emphasis on customer reviews, as well as an abundance of options and filters that will make your shopping experience easier. Each site utilizes powerful design strategies that make them stand out from the competition.
Top 15 Shopify Website Examples
Without further ado, here are my 15 favorite Shopify websites that have captivated audiences through superior design and optimization!
Known for its clean and minimalistic design, Allbirds emphasizes sustainability and simplicity. The creators used a combination of pastel colors to attract the attention of potential customers. Their product line is full of casual chic shoes, which blend masterfully with this amazing design.
Unlike other online retail stores, Allbirds isn’t trying to overwhelm you with options. They have a few flagship products on the home page, and that’s about that. If you wish to get to other items in the store, you have to browse well-designed menus on the top.
A global leader in fitness apparel, Gymshark combines bold visuals with seamless navigation for a compelling shopping experience. This eCommerce business features a wide range of items, including shorts, hoodies, and joggers, all available from the top menu.
For the most part, the online business uses minimalist design. At the top of the homepage, you notice an eCommerce sales carousel that outlines the most affordable products. Below that, you have several other product categories each with its own carousel. The thing that caught my attention was the use of white and gray colors for the backdrops.
Product pages utilize a simple design that puts emphasis on the main information. You can check out different color options, available sizes, prices and discounts. Below that, you have a few product suggestions for items that would go well with that piece, as well as user reviews.
This unique temporary tattoo store uses playful design elements to showcase its creative products. Unlike the previous entries, the site is much more jumbled, although this goes well with their product listing. Tattly focuses on kids and teens as their target customers, so it makes sense they use lots of bright colors on the homepage.
At the top of that landing page, you’ll notice the main few product categories such as “Shop Kids,” “Shop Teens,” and “Shop New Tattoos.” Below, you have a selection of best-sellers, many of which are from Peanuts cartoons.
4. Beardbrand
With a focus on men’s grooming, Beardbrand excels in storytelling and building a strong brand identity through its website. The thing that sets it apart is the limited range of products. They categorized their listing into “Cleanse,” “Condition,” “Style,” and “Tools & Gear,” all reachable from the top menu.
As for its homepage, the online shop used one-third of the page to promote its flagship trimmer, one-third for other categories, and the rest for the blog section. Instead of promoting the main items, Beardbrand decided to highlight the main pages on the website.
Further Reading: How Does Shopify Work? The Complete Beginner’s Guide
Known for its socially conscious mission and environmental impact, Bombas connect with customers through a clear value proposition and user-friendly design. The first thing you’ll notice about this site is the scarce use of text. The emphasis is on socks and how they would look on your legs without any other distractions.
My only issue with the images is that you can’t click on many of them. Nevertheless, there are a few well-spread buttons that will lead you to specific product categories. Aside from images, there isn’t anything else on the homepage to ensure fast browsing and a great customer experience.
The top menu features male, female, and kids categories. Besides outlining the main items, you also have product bundles and discounts. The subcategories have a fantastic advanced feature called “Quick Add,” which makes your purchasing faster. This makes sense given that you don’t necessarily have to visit product pages to make your pick.
Brooklinen is a home goods store that combines high-quality product photography with a calm, inviting design. While the color schemes and image quality are on point, I would criticize the homepage for having a few excessive elements. Then again, I do appreciate the fact that Brooklinen highlights best sellers and has carousels for quick browsing.
I love how product categories outline the main features of the entire product range. Each item comes with an image, color and design options, price, and discount. When you land on a specific product page, you’ll see the main features, as well as washing recommendations, dimensions, and return policies.
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Further Reading: 15 Ecommerce Website Examples to Inspire You
Kylie Cosmetics stands out with bold, glamorous visuals and easy navigation, reflecting the brand’s celebrity status. This online shop is Kylie Jenner’s brainchild, so it isn’t surprising that she’s heavily featured on the homepage. I’m a big fan of the color scheme, which combines various shades of pink, tan, and brown.
Just below the homepage’s hero image, you have a carousel promoting best sellers. Below that, you have lots of images featuring models that show you product quality firsthand. The site has menus for “Cosmetics,” “Fragrance,” “Skin,” and “Baby,” and it is rather easy to browse.
Tessemae’s is known for its innovative sauces that are meant to attract a health-conscious customer base. The homepage features lots of colorful images that are a real joy to look at. I love how the creators highlighted the fact that all products are USDA-approved while also providing other quality certificates.
Besides featuring a carousel with products, the homepage shares recipes that can be made with these sauces. There’s also a bunch of fan photos that show you how this yummy food looks in the real world. Each product page gives you a list of ingredients, recommended uses, and customer reviews.
Quad Lock offers a wide range of mobile accessories to global customers. This brand uses dynamic product images and a clear value proposition to enhance engagement rates. The company’s homepage shows a handful of products, while the rest of the space is used for user reviews and featured brand ambassadors.
My favorite thing about the site is the color schemes. Quad Lock utilizes a combination of blue and black for its menus and buttons, which is consequently the same color used in their items. Product pages, in particular, are well-put with a small number of details.
Further Reading: 15 Shopify Theme Detectors to Inspire Your Store Design
If you’re into high-end fashion, you’ve probably heard of Rebecca Minkoff. Their site is enriched with a sleek, modern design that emphasizes luxury and a seamless shopping experience. I love that the imagery on the homepage transitions well into one another, and there aren’t any excessive details that would ruin your browsing.
Category pages are also simplistic, having only one image and price for a product. Only by accessing the product page can you get extra information about an item. Similar to categories, product pages are minimalistic, featuring a handful of images, basic info about shipping and care, as well as a review section.
Haus is a modern alcohol brand that features a smooth, sophisticated design on their website. The website designer did a great job of creating somewhat equally sized sections while implementing images that focus on orange and red shades. The text is well-placed and doesn’t interrupt visitors’ browsing experience (although I’d prefer some other font).
The company uses a similar clean design on product pages. The thing I love about these pages is that they have sections dedicated to cocktails. Here, the creators give you a glimpse of all the fun things you can do with their drinks.
Known for its fun, casual wear, Chubbies uses bold imagery and playful branding to engage customers. The homepage features lots of male models who are having the time of their lives. The beautiful product images are popping off the screen with all its crazy yet well-spread colors and shapes.
Below the hero image, you have category images with links, making navigation a breeze. The homepage also features best-sellers for each particular product niche. The thing I love about the product pages is that they tell you the height and size of the models, which makes it easier to assess whether an item is right for you.
Further Reading: Shopify Apps: The Definitive 25 You Need to Know
MVMT is a modern watch and accessories business. As a luxury brand, the company did its best to leave an impression of elegance and style. They combine black and white colors for their images and elements, with a sprinkle of influencer messaging. I appreciate that the business shares a part of its profits with charity organizations, which they’ve highlighted on the homepage.
I was taken by the company’s product pages. Besides having pics for each item, they have additional top-quality promotional photos that boost engagement. Users can click buttons to expand text and learn more about specifications, reviews, and shipping policies.
A global sporting goods brand, Decathlon uses a clean, minimalistic layout and easy-to-use navigation to create an efficient shopping experience. They use a plethora of colorful images on their homepage to increase engagement and customer satisfaction.
There are several sections on the homepage dedicated to product categories, popular products, and discounted items. The company has even created an app, which you can download by clicking on a link. Despite having an enormous quantity of products, Decathlon managed to create menus that are easy to navigate.
Tropicfeel is a travel gear brand that focuses on sustainability and uses storytelling effectively through its product pages and visuals. Their homepage is rather classy and gives off an impression of quality. The menus are somewhat hidden, which further improves your browsing experience. Product categories also look nice without having too much unnecessary information.
Common Elements of Great Shopify Websites
Great Shopify websites use the same best practices as other platforms. Designers take care of colors and visual appearance, while SEO professionals make sure sites are easy to navigate. All these platforms have powerful CTAs that significantly boost engagement and stimulate growth.
User-Friendly Navigation
Having excellent navigation is vital for both SEO and sales. When people don’t have to spend too much time looking for a specific product, the website commonly experiences much lower bounce rates.
Mobile Responsiveness
Nowadays, the majority of users access the web via their phones. As such, you need to make sure your platform is well-designed to accommodate the needs of visitors who use mobile devices.
High-Quality Visuals
Through imagery and videos, we’re able to showcase our products and their key features. This, in turn, increases our conversion rates and boosts authority across the board.
Clear Calls-to-Action
Many visitors have to be guided through the website to complete a purchase. In these situations, call-to-action stands as a failsafe that will assist them in finishing the conversion process.
Further Reading: How to Ace Shopify Marketing in 2024: 5 Best Strategies to Try
How These Examples Drive Sales
Each of these websites I’ve shown in the article was meticulously created and planned. First, the SEO experts performed comprehensive optimization that would enhance their speed, responsiveness, and architecture. With the assistance of design teams, they created a brand identity that would resonate with the visitors.
If you’ve noticed in these examples, there’s a major emphasis on reviews and building social proof. By relying on influencers and positive scores, website owners build trust with their target audience, ensuring higher engagement and conversions. They made shopping as seamless as possible so that people could easily find the product they were looking for and add it to their cart.
Design Tips for Building a Shopify Website
Here are a few actionable tricks that will assist you in building a first-class Shopify website:
- Find the ideal theme for your brand
- Integrate Shopify with other software
- Increase loading speed
- Enhance mobile responsiveness
- Simplify browsing and add filters
- Split pages into meaningful sections
- Use white space effectively in conjunction with images
- Add relevant information to product pages
- Utilize reviews and other social proofs
- Create visual identity
By following these tricks, you can create a site that people will have fun browsing. This will reduce bounce rates, increase engagement, and eventually lead to sales.
Conclusion
These 15 Shopify website examples are just a glimpse of the creativity and innovation happening in eCommerce today. By studying these sites, you can draw inspiration for your own online store and implement the best design and branding practices to improve user experience, increase sales, and grow your brand. Explore these examples and start building your dream Shopify store today.
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