Wednesday, September 30, 2009

New social media site designed to foster intelligent discussion of culturally relevant topics

TROY, Mich. Sept. 28, 2009 -- Web site development and web-centric marketing firm Moncur Associates launched a new social media web site, SoundOffToAmerica.com, earlier this month. An online platform for user expression, collaboration and discussion, Sound Off To America presents users the opportunity to voice their opinions, or "sound off," on topics of their choice.

Founder Tom Wald hopes the site will foster user-generated content of intelligent opinions and diverse subjects. "Across America millions of people are seeking to be heard on a variety of topics, ranging from the highest levels of politics and the economy, to the everyday developments that impact their individual lives and those of their families," said Wald. "Sound Off To America is the perfect means by which they can do so."

Moncur Associates was engaged by Sound Off To America for the company's brand creation, web site development and site monetization.

By developing a brand that would encourage upbeat, educated and lively content, the Moncur team has been able to position Sound Off To America as a platform for positive, intelligent discussion. The site has already become an animated discussion space, and more users sign up every day to join the conversation.

Taking a web centric marketing approach to web site development, Moncur Associates created a site that would promote the Sound Off To America brand while leveraging advanced SEO and content management capabilities, to build increased awareness and ultimately drive a population of users to the site.

The web centric marketing model integrates social networking, PR, traditional advertising and other media, to drive traffic to a company's web site. The company can use these tools to direct viewers to the specific content that will be most interesting and relevant to them, and to help advertisers more specifically target their intended audience; adding value for users and advertisers alike. "This is especially crucial with a company like Sound Off To America, where the success of the business depends upon a high-level of traffic and interaction from the users," said David Moncur, principal of Moncur Associates. "Our web site development challenge in this project has been to create a space that could truly engage users, intriguing them enough to participate. And at the rate the Sound Off community is growing, it looks like that's exactly what we've done."

About Sound Off To America

Sound Off To America is a new web site that plays the role of a forum for the national community, where users can become educated and educate others by posting their honest commentary on things in their world. Take advantage of your free speech -- sound off. For more information or to sound off about your opinions, visit www.soundofftoamerica.com.



About Moncur Associates

Moncur Associates, is a web-centric marketing firm specializing in branding ,web site development, online marketing and SEO, and has offices in Troy, MI, Miami, FL, and Los Angeles, CA. Visit www.moncurassociates.com.