New Ascent Media site has become the central hub for their marketing communications LOS ANGELES, Calif. Sept. 18, 2009 --
Web-centric marketing firm Moncur Associates announces the launch of a new website for digital media giant
Ascent Media Group. Moncur Associates was engaged to redefine the Ascent messaging and brand through the creation of a site that would leverage Ascent Media's global leader position in the digital media content creation, management and distribution services marketplace.
Operating under the web-centric marketing philosophy -- that the web is the central medium of communication between a company and its potential customers -- Moncur Associates developed a site that would promote the enhanced Ascent Media brand while leveraging advanced SEO and content management construction techniques, building increased awareness of their full range of services and media expertise.
"Ascent is the global leader in digital media services," said David Moncur, principal of Moncur Associates. "To create a global, leading web presence worthy of their brand, we worked closely with them to define an intelligent site architecture and hierarchy of messaging that matched their complex offering and global organization. We set out to design a media-rich web environment that would ensure effective communication and appeal to all of their diverse audiences -- I'd say we succeeded."
In the web-centric marketing model, all forms of communication are designed to be integrated and focused on driving traffic back to a company's primary website. According to Moncur, "It's the most effective and measurable way to create a business result on the web."
About Ascent Media Group
Santa Monica, California-based Ascent Media Group, LLC is a wholly-owned subsidiary of Ascent Media Corporation
(NASDAQ:ASCMA). With more than 40 facilities worldwide, Ascent Media Group is a leading provider of fully integrated, end-to-end services for the global digital media supply chain. Guided by our entrepreneurial culture, we blend breakthrough creative with emerging technologies to deliver some of the most advanced and innovative solutions to help film and television studios, independent producers, broadcast networks, cable channels, advertising agencies and other companies make, manage, move and monetize their digital media. Visit
http://www.ascentmedia.com.
About Moncur Associates
Moncur Associates, is a web-centric marketing firm specializing in branding, web site development, online marketing and SEO and has offices in Troy, MI, Miami, FL, and Los Angeles, CA. Visit
http://www.moncurassociates.com