Some years ago, Robert G. Allen wrote a book called Multiple Streams of Income. His follow-on book was called Multiple Streams of Internet Income. It has never been easier to sell on the Internet.

The term for multiple streams of income in the speaking industry is scaling your speaking business. Scaling your speaking business means adding workshops, books, and online courses in addition to your seminars.

Online courses can significantly contribute to your business revenue.

Below are three benefits of speakers offering online courses:

Broader Reach and Accessibility

Offering online courses allows you to reach a global audience, making your expertise available to people who might not be able to attend in-person events due to geographical, financial, or time constraints.

By reaching a global audience, you can establish yourself as an authority in your speaking business on a larger scale.

This expanded influence can enhance your reputation and open doors to new opportunities, such as collaborations, media appearances, and additional speaking engagements.

The feedback and engagement from a diverse, international audience can provide you with valuable insights and perspectives.

This can help you refine your content, stay updated with global trends, and continuously improve your skills and knowledge.

A broader reach allows you to build a larger and more engaged community. By providing accessible content, you can cultivate a loyal following, leading to increased brand recognition and long-term relationships with your audience.

This can translate into more substantial and sustained professional success.

So, a benefit to you of offering online courses is broader reach and accessibility.

Another benefit is scalability and flexibility.

Scalability and Flexibility

With online courses, you can teach many students simultaneously without needing physical space or additional resources. This scalability also means you can offer classes at various times, accommodating different schedules and time zones.

Online courses allow you to deliver content to many students simultaneously without the logistical constraints of in-person events, such as venue size, travel, and scheduling.

This efficiency means that speakers can focus more on creating high-quality content and less on managing the complexities of live events.

Scalability means that you can sell your courses to an unlimited number of participants. Unlike live events, where the number of attendees is capped by physical space, online classes can generate ongoing revenue with minimal additional costs, such as physical hosting fees or course materials.

Online courses can be accessed by your students at their own pace and convenience, which allows you to create and distribute content that can be consumed asynchronously.

This flexibility means you can reach learners in different time zones and accommodate various learning styles, potentially increasing course enrollment and satisfaction.

So, two benefits to you of offering online courses are broader reach and accessibility and scalability and flexibility.

A third benefit is additional revenue streams.

Additional Revenue Streams

Online courses provide a way to generate income beyond your traditional speaking engagements.

They can create passive income through course sales and subscriptions, supplementing your primary income sources, or even become your primary income source.

Adding online courses to your repertoire provides a steady income stream that is less dependent on the variability of live speaking engagements.

This financial stability can help manage income fluctuations and reduce the economic pressures of relying solely on speaking gigs.

Online courses offer a way to diversify income sources. By generating revenue from course sales, subscriptions, or memberships, you can reduce your dependency on any single revenue stream, such as speaking fees or consulting, and potentially increase your overall earnings.

The additional income from online courses can be reinvested into further professional development, such as creating new courses, improving marketing strategies, or expanding your business. This financial flexibility can enhance your ability to innovate, grow your brand, and influence your speaking business.

So, the benefits to you of offering online courses include broader reach and accessibility, scalability and flexibility, and additional revenue streams.

Do you like to earn money while you sleep? I know I do.

The great thing about online courses is there is no limit to how much revenue you can generate from online classes.

Online courses – add them to your speaking business repertoire and prosper!

Call to Action

Use online courses to

• Broaden your reach and make your expertise accessible to the 5.44 billion people in the world with Internet access

• Add scalability and accessibility to your speaking repertoire

• Add an additional revenue stream to your speaking repertoire so you can make money while you sleep

Being a confident, engaging, and effective technical speaker is a vital personal and professional asset. With more than 40 years of engineering experience and more than 30 years of award-winning public speaking experience, I can help you reduce your presentation preparatory time by 50%, overcome your fear of public speaking and be completely at ease, deliver your presentations effectively, develop your personal presence with your audience; and apply an innovative way to handle audience questions deftly.

Working closely with you, I provide a customized protocol employing the critical skills and tools you need to create, practice, and deliver excellent technical speeches and presentations. Let’s connect and explore how I can help you become the exceptional speaker you were meant to be. Please reach out to me at frank@speakleadandsucceed.com or 703-509-4424 for a complimentary consultation. Schedule a meeting with me at calendly.com/frankdibartolomeospeaks.