Truett Cathey, founder of mega fast food chain Chick-Fil-A held meetings with his top advisors and management. He noticed in one meeting they were discussing how the company could get bigger. Ideas were being tossed around and enthusiasm was very high. Their goal was to do whatever it took to make Chick-Fil-A bigger. Calmly, Truett spoke to them and said, “Don’t worry about getting bigger. If we get BETTER, our customers will make us bigger.”

And they did just that by providing some of the best and fastest customer service in the fast food industry.

To get bigger, you must get better… at everything, but particularly at what your main focus in business is. Mercedes Benz seized the luxury car market by campaigning on the safety of their cars. And statistics show that their automobiles were very safe. They attracted a high-dollar market of people who not only wanted to drive a very nice and expensive automobile, they wanted to stay alive and healthy doing it.
 

What is your main business and target market? What are you known for doing great by your customers and competitors? What do your customers/clients want and how can you be better than everyone else doing that?
 

If you are in fast food, as Cathey was, then be the best you can today at fast food. If you sell airspace as a broadcaster, then get better at meeting client needs. If you work for a chamber of commerce, then get better at growing your members’ businesses with them. If you are in construction, become the “Mercedes Benz” at construction. Get the idea?

As a result your customers will make you bigger. Your best prospects are happy, satisfied, loyal, key, frequent customers and clients. Get them to work for you by providing the best experience possible doing business with you. They will tell others and you will be the latest “trend” or movement in your industry or region. If you do it right and emphasize their needs, you won’t be able to stop them from telling others about it and bringing them along for the ride.

Enjoy meeting needs and adding value like nobody else can!